21st May 2020 7 Comments 

What is Digital Marketing? How can you make a career in Digital Marketing

Digital Marketing is a term we use to relate to all the online activities & efforts by companies to connect, communicate or engage with their audiences having internet access.

Resources like Search Engine, Social Media, Websites, and Emails are all used by marketers to connect with current and potential customers.

With the advent of advanced internet in the 1990s, people began to spend more time online than offline. In the 2000s, with mobile phones and laptops, more people got access to the internet and the accessibility helped marketers to find an effective way to attract, engage, and convert their target audience anywhere in the world.

The Evolution of Digital Marketing and Demand Generation in The ...

With internet penetration of more than 59% in the world out of which over 60% is through mobile phones, it has become very important for the brands to have their presence online.

What all is included in Digital Marketing?

Anything and everything that can promote your product or service to its right customer(s) online is a Digital Marketing tool.

Some very common and generally accepted tools are:

1. Website

It is a group of web pages with multimedia content and is generally used for creating primary online presence.

2. Blog Posts

It is a personal journal of an individual who shares his thoughts and ideas with like-minded subscribers on a frequent basis.

3. Email Marketing

Sending promotional mailers to a small or large number of people who have subscribed to your list.

4. Ebooks and White papers

Digital version of a book. It is generally used by marketers to attract leads for a product/service.

5. Social Media Marketing 

Promoting your brand through different social media platforms for engagement, brand awareness or attracting site visitors.

6. SEO (Search Engine Optimization)

Optimizing your website to rank higher on different search engine result pages, therefore increasing organic traffic.

7. Search Engine Marketing (Most common, Google Adwords)

Promoting or advertising your content on search engines such as Google using PPC (Pay-per-click) methodology.

8. Influencer Marketing

Using influential people to promote your brand online. Most common platforms for influencer marketing are Instagram and YouTube.

9. Online PR 

To get featured in digital publications, blogs, and other content websites. SImply, Offline PR using digital medium.

10. Content Marketing

Leveraging content  online in any form to drive action from your current or potential customers.

Why is Digital Marketing so important?

Accessibility

Your brand can engage with their current and potential customers in Real-time.

Reach

Your brand can communicate anywhere, anytime and with anyone with less than the fraction of offline marketing costs.

Customization

You can create different messages for different customers based on their preferences and personality.

What are the main ingredients to an amazing digital campaign?

It has to be an integration of 

Good Design

Worthwhile Experience

Knowledgeable Content, and

Latest Technology

How can you make a career in Digital Marketing?

Career in Digital Marketing Social 101

To become a successful Digital Marketer you need to follow these steps:

1. Think

Yes, the very first thing you need to do is to understand your passion and goals. What is it that excites you the most and kicks you out of your bed (or that NETFLIX marathon) everyday.

If the answer to that question is to create stories, imagine the impossible, influence people towards an idea, give a human voice to digital communications or as simple as sharing ideas/opinions on Social Media, you’re ready to jump in.

2. Be Online

Create a strong online presence by engaging in relevant conversations, discussions and arguments. Create and share original content online to create a fan-base and understand the dynamics of Online Media.

3. Feed your Creative Juices

Read Blogs, browse good design on Pinterest & Behance, watch youtube videos & podcasts, follow content-rich pages on Facebook & Instagram, and go through the top winning designs on Awwwards.

4. Learn through Online Courses (Opt for a Certification) &

Read Books

There are plenty of courses available (few of them for free) that you can avail at Hubspot, Udemy, EdX, and Coursera. My personal favourite is Hubspot Inbound Marketing & Complete Digital Marketing Course at Udemy. You can also buy books from Amazon to learn basic or advanced Digital Marketing, for a beginner ‘The New Rules of Marketing & PR’ by David Meerman Scott is a must-read. Also follow his informative blog here.

5. Network

Meet like-minded people in your college or LinkedIn or Alumni Association. Discuss your ideas with them and ask for reviews, you will get an unbiased opinion of how good/bad your ideas are. Don’t get demotivated by criticism, take it in a constructive manner.

6. Work, work, work

There’s no alternative to work experience. Look out for internships using LinkedIn, Internshala or LetsIntern. If you want to freelance, find your clients at Freelancer. If you don’t like both the options, start working on Dummy Projects (you dad’s business or your friend’s startup, anything) to build an amazing portfolio.

7. Say ‘Yes’ to anything

Don’t carry your pride while looking out for work, it won’t get you anywhere. Be ready to do every kind of work because there is no such thing as bad work experience.

8. Build your personal brand

Share your thoughts and ideas on online forums or through comments section in Blogs or Social Media. Become a LinkedIn pro by forming strong connection and engaging is frequent conversations. Publish and share your blog with everyone in your circle and offer free advice.

9. Form new ideas

It’s a good thing to get inspiration from others’ ideas and build your own around them but the world acknowledges only those ideas that are new & fresh. Try out new concepts, you have got nothing to lose.

10. Just f**king START

To make it possible you need to Start. Not tomorrow, not next week but today. You can always make time for things you love so don’t give me that bullshit. If you really want to be a Digital Marketer, start with a small step, but start Today!

If you want personal advice for your career or you want a Digital Marketing Agency who can do the hard work for you, I would love to meet and know you.

7th May 2020 No Comments 

Grow your Business with Efficient Keyword Research

Have you ever had the trouble of getting your ads across in the online world? You might feel like your business has very little recognition in the online market. You can find the solutions to all these issues with a quick read further on.

A simple keyword research helps you analyze and compare the content of your website with others. You need to identify certain words and phrases which would be involved in a common search by your potential customers. When a user types in these words on their search engine, their results page should lead them on to your website. Your content should be better than that of your competitors so that you could be readily found. This will generate more traffic to your website and consequently increase your revenue.

Use it to improve your SEO

An efficient keyword research can contribute towards increasing your overall SEO score. SEO refers to Search Engine Optimization. Let’s take Google as an example for a search engine. That’s where millions of users find their answers in a systematic way. Search engines like Google scan your content and check its relevance to the users. If it is well-phrased and meets the wishes of the common man, it will be displayed as one among others on the first Search Engine Results Page. This will increase your brand’s reach out to new people every day.

Your material should be worth reading and provide an experience to remember. The more customers you attract, the higher will be your SEO rank. Explore your best opportunities and its possibilities and bring a change to your business outlook!

How to do it

Now that you’ve planned your website content and the show is ready to start, you need you add one final touch. A keyword research is what will fill up the seats with your audience. There are a number of ways to go about the process. Let’s get started!

Google Ads provides a number of keyword planning tools that help you out when you’re new in the market. Google’s Keyword Planner consists of various suggestions related to your brand’s content. These suggestions will assist you and plan your keywords and phrases easily.

Google Keyword Planner – Tutorial Guide For SEO in 2020

Brainstorming

Once you’re set in the field and you know the rules, try to brainstorm new keywords by analyzing your content. Be innovative and try to mix and match words which go hand in hand with your brand. The better your keywords, the better will be your leads.

Go through the keyword difficulty scores before finalizing on your terms. Check out the competition and their keywords to get an idea of what you need to aim for. Shorter phrases work best since search queries are usually short and precise.

Choose wisely

If a keyword such as “perfume” is used too often, the chances are that your website may not appear on the first page of the search results. Instead, “flower perfume” may be searched for fewer times, giving you an advantage with your SEO ranks.

Keep the long-tail keywords simple and concise, so that your website is easier to find. Keep on optimizing your phrases and make sure to always be aware of the trends. Gradually move on to increase the quality of your content and you’ll surely be at the top of the market in no time.

Keyword Research | Totally SEO

Make your mark

Build your authority over a specific keyword and stay on top of the search results page. You can do this by identifying the less searched keywords and implementing those in your strategies. Plan out your blogs and product landing pages well enough to impress the customers. Increase the crowds with your valuable content and people will want to keep coming back for more.

Use Google Analytics

Once you’re done with the process of setting up your keywords and phrases, you need to check its’ success rates. Google allows you to bid a specific amount to be paid every time someone clicks on your ad. This is a budget-friendly technique you can use to acquire new users.

You can target your audience smartly by launching sample campaigns. The performance of these projects will assist you in understanding what needs to be improved upon. Learn from your mistakes and be adaptable to the market’s craze. Specify your clientele’s demographics so you don’t waste the time of users by showing irrelevant content. This will help you go further and beyond, reaching your goals faster.

While tracking your metrics, you can check the number of visits to your website and spark the users’ interest. Engage them completely so that they spend more time on your website and convert their visit to a purchase. This will affect your rank in the search results page and improve your value by a considerable amount.

Google Analytics & GDPR | Compliance Checklist | Cookiebot

Exploit your Benefits

Keywords is a powerful tool in the playing field of the dynamic range of digital sectors. It is the first step the client will take to discover your website and click on that link. This is your chance to exploit it to its extreme limits and get the best results. Get ready for another skill quick to learn and easy to master. Examine the various aspects of your brand and choose your tactics well. Learn the tips and tricks of the technical aspects and use them to get ahead of your competitors. It’s no rocket science. If they can do it, so can you!

Get Started

You’re all prepped with the techniques to go about your plans for growth. Your will to gain leads and reach the peak of success will be fulfilled with the most important tool of digital marketing. Plot your directions on the map with planned keyword research and achieve your goals. Get started with a fresh mind and a new scope to reach your target!