5th June 2026 No Comments

Best Marketing Agencies in Surat

Surat is not just one of India’s fastest-growing cities it is one of its most commercially dynamic. Home to 90% of the world’s diamond cutting, the country’s largest synthetic textile market, and a booming D2C ecosystem, Surat demands marketing that goes beyond generic digital campaigns.

In 2026, hundreds of brands across Surat are competing for the same customer’s attention. The agencies that consistently win are the ones that truly understand the city its language, its buyer behaviour, its WhatsApp-first discovery patterns, and its industry nuances. A distant agency simply cannot replicate that.

The best digital marketing agency for your Surat business isn’t necessarily the biggest it’s the one that understands your buyer, your market, and your city. — Social 101 Editorial Team

Why Surat Needs Specialised Marketing

Before diving into the list, it’s worth understanding what makes Surat’s market unique and why choosing a local agency matters more here than in most Indian cities.

💎 Diamond Capital	90% of the world’s diamonds are cut here. B2B luxury marketing requires a nuanced, relationship-first approach very different from mass-market advertising.
🧵 Textile Hub	India’s largest synthetic textile market. Local targeting, vernacular content (Gujarati/Hindi), and wholesale buyer journeys define this space.
📱 WhatsApp-First	Surat buyers routinely discover brands via WhatsApp groups and local influencers before ever searching Google. A community-led strategy is essential.
🚀 D2C Boom	Surat manufacturers are going direct-to-consumer at an extraordinary pace. Digital-first growth strategies are now essential for survival.
🔍 Local SEO	Businesses must rank for Gujarati, Hindi, and English search terms simultaneously to capture the full local audience.

The Top 10 Marketing Agencies in Surat 2026

Social 101 — Digital Marketing & Social Media Agency

Services: SEO · Social Media Marketing · Performance Marketing · Google & Meta Ads · Content Strategy · Branding · Video Marketing · Influencer Marketing

When businesses in Surat search for a digital marketing agency they can truly rely on, Social 101 is consistently the answer in 2026. As a full-service digital marketing and social media agency rooted in Surat, they combine deep local market intelligence with cutting-edge strategies that deliver real, measurable business growth.

With over 8 years of experience and 500+ completed projects across jewellery, textiles, healthcare, hospitality, education, and retail, their cross-industry depth is unmatched in Surat. They build complete 360° digital ecosystems integrating SEO, paid media, social media management, content creation, video production, influencer marketing, and brand identity into one unified strategy.

Notable clients include: Charu Jewels, Sangini, Bajaj, Varanga, Narayana Healthcare, Park Inn, JM Finance, and Bhagwan Mahavir University.

Client Testimonial

“Hardik’s approach convinced me to give him a chance, and I’m glad I did. We worked together as a team.”

— Mr. Nikhil Desai, Charu Jewels

Website	social101.in
Address	Surat, Gujarat, India
Contact	+91-88661 24101 · hello@social101.in

Gemius Studios Pvt. Ltd.

Services: Brand Strategy · Creative Storytelling · Social Media · Performance Marketing · Influencer Marketing · PR · Content Production · Media Planning

Gemius Studios is one of Surat’s most established integrated marketing agencies, founded in 2014 with its head office in Vesu, Surat. Gemius operates at a scale that very few Surat-based agencies match making them a compelling choice for brands that need enterprise-level strategy with local execution.

Their philosophy ‘scaling vision through bold strategy and measurable creativity’ is reflected in campaigns like the YouMaa product launch featuring Bollywood celebrity Genelia Deshmukh, demonstrating their ability to deliver nationally significant, high-production campaigns from their Surat base.

Website	gemius.co
Address	M/97, Someshwara Enclave, Vesu, Surat, Gujarat – 395007
Contact	+91 82388 84900 · hi@gemius.co

Underscore Media

Services: Digital Marketing · Brand Strategy · Social Media · Web Development · App Development (iOS & Android) · Marketing Consulting

Founded in 2016, Underscore Media is a creative digital agency based at Highfield Ascot, VIP Road, Vesu that approaches marketing as art rather than a mechanical task. They’re especially strong for brands in lifestyle, hospitality, jewellery, fashion, education, and restaurants where aesthetic presentation is central to brand identity.

Their dual capability digital marketing strategy alongside full website and mobile app development makes them practical for growing Surat businesses that need to build both digital infrastructure and online brand presence simultaneously.

Website	underscoremedia.in
Address	303, Highfield Ascot, Nr. Black Bunny, VIP Road, Surat – 395007
Contact	+91 95102 73527 · aditya@underscoremedia.in

Aagey Se Right

Services: Advertising · Branding · Graphic Design · AV & Video Content · PR · Social Media · Ad Film Production · AI Studio

Founded in 2012, Aagey Se Right is one of Surat’s longest-standing advertising agencies with over 12 years of creative and campaign experience. Based at the World Trade Centre on Ring Road, they operate by the philosophy #KoiIdeaBuraNahiHota no idea is a bad idea creating a culture that consistently produces bold, memorable campaigns.

In 2026, their dual-division structure makes them more powerful than ever: ASR Films handles complete ad film and branded content production for cinema and mobile, while ASR Brands delivers deep brand identity work. They also run an in-house AI Studio for faster creative output.

Website	aageyseright.com
Address	World Trade Centre, Ring Road, Surat, Gujarat
Contact	Visit website for current contact details

Monkey Ads & Studios

Services: Performance Marketing · Video Production · Reelography · Meta Ads · Google Ads · Content Marketing · Influencer Marketing

Founded by Surbhi Saxena Madhwani and Palak Madhwani in 2021, Monkey Ads & Studios has quickly become one of Surat’s most energetic performance marketing agencies. Their 50+ member team (the #VanarSena) has delivered campaigns for over 100 brands including Atul Bakery and VG Jewellers.

Their video-first creative strategy Reels, Shorts, ad films, product photography combined with data-driven media buying and their proprietary MMFA and Scale Stop Strategy ensures consistent, measurable lead generation for retail, food, fashion, and lifestyle brands in Surat.

Website	monkeyads.in
Address	A-607, Swastik Universal, Opp. Rahul Raj Mall, Piplod, Surat – 395007
Contact	Visit website for current contact details

9islands Studios

Services: Branding · Production · Social Media Marketing · Advertising · Content Creation · Photography

9islands Studios is a Surat-based advertising agency and production house in Vesu operating under the creative philosophy: “Legacy over impressions. We create what matters.” This conviction positions them as the go-to partner for brands that want their digital presence to feel genuinely crafted not algorithmically produced.

Their hybrid model combining production house capabilities with strategic advertising work is especially valuable for jewellery, fashion, lifestyle, and D2C brands in Surat that need high-quality brand assets and active digital distribution from one focused team.

Website	9islands.in
Address	305, Trinnity Orion, Jolly Residency Rd, Vesu, Surat, Gujarat
Contact	+91 84603 31883 · info@9islands.in

#7	Best Web Design & App Development Agency

Sassy Infotech Pvt. Ltd. (SIPL)

Services: Web Design · Website Development · Mobile Apps (iOS & Android) · UX/UI Design · Digital Marketing · E-commerce

Sassy Infotech (SIPL) is Surat’s most internationally credentialled web and app development agency, having successfully served clients from Canada and Australia. Based at Rajworld Shopping Center in Pal Gam, SIPL has set a benchmark for technically rigorous, internationally standard digital builds from Surat.

The ideal choice for Surat businesses that need a technically superior website, custom mobile app, or complex e-commerce platform built to global standards with digital marketing available as an add-on service.

Website	sassyinfotech.com
Address	UG-112, Rajworld Shopping Center, Pal Gam, Surat – 395009
Contact	+91-971-281-9526

AdPenguin

Services: SEO · Google Ads · Meta Ads · Social Media Marketing · Performance Marketing · WordPress Development

Founded in 2024, AdPenguin is Surat’s newest entrant on this list. Based in Parvat Patiya, their team specialises in SEO, Google Ads, Meta Ads, and social media marketing for small and medium businesses with particular expertise in Surat’s textile, e-commerce, and local services sectors.

As a newer, agile agency, AdPenguin offers competitive pricing and high responsiveness a strong entry-level choice for Surat businesses starting their digital marketing journey and needing measurable results without large agency overheads.

Website	adpenguin.in
Address	Parvat Patiya, Surat, Gujarat, India
Contact	Visit adpenguin.in for current contact details

#9	Best Brand Consulting & Corporate Identity Agency

Dechcept

Services: Branding & Marketing · Business Consulting · Social Media · Influencer Marketing · Website Development · Digital Solutions

Originally founded as Dech Labs and rebranded to Dechcept in 2020, this Magdalla-based agency has carved a niche in building structured corporate brand identities for Surat’s growing SMEs and startups. Their three-vertical model Branding & Marketing, Business Consulting, and Digital Solutions is unusual in the Surat market.

For Surat businesses that want to professionalise their brand presence from the ground up rather than running ads on an unfinished brand foundation Dechcept offers a structured, framework-driven pathway.

Website	dechcept.com
Address	1011, Rajhans Montessa, Dumas Rd, Magdalla, Surat – 395007
Contact	email@dechcept.com

Digital Door

Services: Social Media Marketing · Digital Marketing · Content Marketing · Local SEO · Regional SEO · Search Engine Marketing · Digital Brand Management

Digital Door is headquartered on Bhatar Road, Surat with a regional presence in Jaipur. Their standout differentiator is a genuinely hyper-local marketing approach they run a city-specific content blog covering Surat’s events, brand stories, food culture, and lifestyle, giving them an unusually authentic relationship with the city’s audience.

For Surat businesses focused on building lasting local brand recognition restaurants, cafes, lifestyle brands, retail stores Digital Door’s community-first strategy offers a refreshing and effective alternative to purely performance-based ad spend.

Website	digitaldoor.co.in
Address	1, Gopal Park Society, Bhatar Road, Surat – 395007
Contact	+91 96383 09436 · marketing.digitaldoor@gmail.com

How to Choose the Best Marketing Agency in Surat

With 10 strong options on this list, the right choice depends on your business type, goals, and budget. Here are the five most important factors to evaluate before signing with any agency:

Local Market Knowledge Ask them specifically about Surat buyer behaviour, Gujarati content strategy, WhatsApp marketing, and hyperlocal SEO. If they can’t answer fluently, they are not the right fit.
Full-Service vs Specialist Decide if you need a complete growth partner (SEO + social + ads + content) or a niche specialist. For most Surat SMBs, full-service delivers more consistent ROI.
Transparent Reporting Always ask for live dashboards and real case studies. Avoid any agency that only reports vanity metrics like impressions and follower counts.
Pricing Clarity SEO in Surat starts at ₹10,000–25,000/month. Full-service retainers range from ₹30,000 to ₹1,00,000+/month. Get exact deliverables in writing before committing.
Culture & Communication Fit Your agency should feel like an extension of your team proactive, responsive, and genuinely invested in your growth beyond the monthly retainer.

Frequently Asked Questions

Q Which is the best digital marketing agency in Surat in 2026?

Social 101 (social101.in) is widely regarded as the best digital marketing agency in Surat in 2026, offering a complete range of services — SEO, performance marketing, social media, video, influencer marketing, and brand strategy backed by 6+ years of experience and 500+ projects across Surat and Gujarat.

Q Are all agencies on this list actually based in Surat?

Yes. Every agency was cross-checked using official websites, JustDial, LinkedIn, Google Maps, and trade registries. Two agencies — Digitly (Sydney, Australia) and HivePulse Media (Delhi) — were removed from earlier drafts after being confirmed as non-Surat operations. All 10 on this list have confirmed physical offices in Surat.

Q How much does digital marketing cost in Surat?

SEO packages start at ₹10,000–25,000/month. Full-service digital marketing retainers range from ₹30,000 to ₹1,00,000+ per month depending on scope. Contact Social 101 for a tailored quote.

Q Why should I choose a Surat-based agency over a national agency?

Surat-based agencies understand hyperlocal buying behaviour, Gujarati cultural nuances, WhatsApp-first customer journeys, and the specific industries diamonds, textiles, retail, real estate that define the local economy. A national agency in Delhi or Mumbai cannot replicate that on-the-ground market intelligence.

Q What services do top marketing agencies in Surat typically offer?

The best agencies offer SEO, social media management, Meta and Google Ads, content marketing, video production, influencer marketing, website development, and performance reporting. Social 101 covers all of these under one roof.

Final Verdict

Surat’s digital marketing scene in 2026 is strong, diverse, and genuinely competitive. Whether you are a textile exporter going D2C, a jewellery brand building its social presence, a real estate developer generating leads, or a restaurant trying to fill tables there is a Surat-based agency on this list built for your exact challenge.

For brands that need a complete, integrated digital growth partner with proven results across multiple industries, Social 101 remains our top recommendation. For specialist production, creative storytelling, or tech-first builds, Gemius, Aagey Se Right, Monkey Ads, and Sassy Infotech each bring standout depth in their respective areas.

The right choice is the agency that understands your brand, your market, and your growth ambitions and is genuinely invested in making them a reality.

Ready to Grow Your Business in Surat?

Partner with Surat’s most results-driven digital marketing agency. Social 101 is your growth partner for SEO, Social Media, Paid Ads, and Brand Strategy.

🌐 Visit: https://social101.in | 📞 Contact: social101.in/

8th June 2020 No Comments

Social Media as a Growth Catalyst after Covid-19

When the first case of corona virus was reported in India on January 30, 2020 none of us imagined that we would be locked up in our homes for months straight to protect our lives and also the lives of our loved ones.

COVID-19 has forced governments around the world to impose lockdowns which have disrupted businesses, jobs, and livelihoods of countless people. Lockdowns have forced individuals and companies to adopt digital.

Even the Kirana store near my apartments are now accepting online orders through Whatsapp or a third-party mobile app. These brick and mortar stores who were until now technologically disabled had to learn new technologies to survive the lockdown & COVID-19’s forced new normal.

Many companies are laying off employees as part of their cost cutting policy in order to survive this pandemic. Economies of the countries are hurt badly. The first department which is to be faced with a cost cut is Marketing.

Given that Marketing of a product is generally outsourced for most companies so it is an easy target to chop budget from that department.

By carefully analyzing what our customers were doing, we tried quickly to understand what was going on. Within a few weeks, it became clear that this crisis was different.

While certain industries like Travel and Hospitality and Retail were hit very hard and it felt like they may take a while to restart, many other industries it seemed could see a tremendous need and opportunity to invest in Digital Marketing technology.

Huge Cost savings:

Now is the time for the businesses to switch from print advertising, hoardings and billboards to Digital platform. This will help to reduce your marketing cost drastically.

Also it is said that the internet consumption in India during lockdown rose 13%. As Marketing channels continue to proliferate and as brands look to deliver relevance through personalized content and creative, these costs have significantly escalated.

Marketing consumer goods is imperative:

We have to accept the fact marketing consumer goods is more important now than ever. The consumer market is going to face a change in the buying behavior. More and more online and cashless buying will be preferred.

Thus it is very much important for small businesses to reach the local audience by portraying the importance of their product using online tools like customizing the audience who will be able to see their products on their online feeds.

Similarly, quick service restaurants (QSR) also are facing a bit of an existential crisis as dining out becomes risky and consumers instead are opting to order in.

So, brands like McDonald’s, Subway, Chipotle that focused most of their Marketing efforts on brand awareness need to shift gears quickly to 1:1 personalized digital marketing — it is important that they direct consumers to their own or other food delivery services in order to survive.

So here we are explaining how to amp up your digital quotient on various platforms through effective social media marketing.

Facebook:

As per the reports of brandwatch, there are 60 million active business pages on facebook at this point of time. That’s a huge number. So how can my business cater a significant amount of reach, engagement and awareness amongst my targeted audience.

Since physical marketing has taken a blow back, it is important for small businesses to market their products on facebook. There are 2.6 billion people who actively use facebook.

Imagine you, shedding lacks for hoarding, in the busiest area of your locality and being just able to reach the local audience. What if I say that you can reach a wider audience at just 1/4th of the budget of your physical marketing? Facebook does this for you.

Facebook is based on interest, not intent. Not every update you send out on your Facebook page should be promotional. Rather, 80% of your updates should be social. Otherwise, users won’t hesitate in clicking the unlike button on your page (it’s just a click away).

Approach your Facebook page from the mindset of building a community. Add value and start conversations with your audience.

It’s best to vary your posts to include different types of content:

Brand story posts

Authority building posts

Lead nurture posts

Personal posts

Instagram:

On Instagram you need attractive images and grab your audience attention there. The focus is not much on content but the aesthetics of your page. Invest in photo editing tools for your content.

Whether it’s Adobe Photoshop or VSCO, your content has to be stellar to grab audience eyes. To avoid being overly promotional but still market your brand, consider branded Instagram hashtags.

Make effective use of free instagram tools. You can use various statistics like impressions, engagement data and can also view the breakdown of your followers like the age group, geography and active hours.

As said earlier, Instagram is more about how you can visually play with the graphics and attractive pictures. You can release small teasers about your product and increase the curiosity amongst the audience about the final launch. This will help you in keeping them glued.

You can also use the sponsored ad features that will help you in increasing the reach and engagement with your audience. This gives brands the ability to target their audience in a whole new way.

Post at the right times and avoid overposting. Post one to two times every day and check out when your followers are most active. Schedule posts to go live during those days and times.

Finally, be sure that you track the right metrics to see how your Instagram marketing efforts are paying off.

Twitter:

Twitter is a great place to have one on one interaction very quickly. Things move very fast at this platform. The first and the foremost thing on twitter is to have a really attractive bio. It has to be short, crisp and an engaging one.

Tweet during peak hours. There are certain hours in a day when you users are more active. Make sure that you are using twitter analytics in the next possible way.

Unlike instagram where hashtags are important, use minimum hashtags on twitter. One of the easiest ways to create more activity on your Twitter page is to create a Twitter poll.

Twitter is one of the best places to increase brand awareness and generate new leads, but things move quicker on the platform than any other social media network.

The average lifespan of one tweet is just a few minutes, and thousands of new tweets are generated every second.

At the core, Digital marketing agencies across the world are helping their clients to increase their online visibility on social media platforms even at a time when the offline world has come to a halt. This helps them to establish their relevance to their target groups and reassure them that they remain dedicated to providing the best quality services and products, even during these difficult times. Most importantly, even as the lock-down is gradually relaxed, it helps companies to not only sell their products but also increase their sales and earn significant profits.

27th May 2020 No Comments

Effective ways to boost your restaurant marketing.

Have a restaurant that serves awesome food? Great! But guess what? That alone won’t bring more people to your doorstep. You need to bring more power to your brand to gain more customers.

No longer do restaurant owners depend on the word of mouth marketing for their restaurants. However, considering the vicious competition with a 60% failure rate of the restaurant business, it is vital that you get your marketing strategy not just right but top-hole.

Worried? Don’t be.

Here is the proper guide to make you go from zero to a hundred.

1. Go Social

We are in the era of food porn and social media platforms are buzzing with several pictures of delicacies that make people shed extra money. There are tons of social media platforms out there when it comes to food, Instagram is King, Facebook is Queen and the rest are puns. Having a website for your restaurant business is equivalent to having a food shop serving in every part.

A website opens up opportunities for a much larger market of consumers. The key to going social and gaining profit is posting top-notch food pictures and video clips. If you don’t know where to start, consider hiring a social media expert to give you valuable insight right away.

The Ultimate Guide to Restaurant Online Marketing - SinglePlatform

2. Don’t leave Email and text promotions

If you’ve been gathering info from comment cards or promotional cards, don’t let that list of email addresses rest. There are two ways to grow your email list; by getting customers to fill forms in-person and by getting them to fill forms online.

I would suggest you pay close attention to the latter because the world is moving rapidly towards digital. Offer monthly 2-for-1 deals if people sign up with you or leave their business card. Target the customers back if they revisit, through email and text promotions.

3. Collab

In today’s online-driven environment, ease of use is the king of the game. Many online delivery services streamline the ordering process, and people these days often love taking advantage of such delivery services.

Providing special coupons and everyday deals can be the main attraction for food lovers, one such app is Deal box.

Here are some delivery partner services you should consider:

– Zomato

– Swiggy

– Foodpanda

Also, you can partner with local delivery services to grow more.

5 Restaurant Digital Marketing Strategies That Work | WebConfs.com

4. Tap into the power of Food bloggers/ Influencers

One of the greatest marketing strategies today is grasping on the network of other businesses. As a restaurant owner, you can leverage the network of local food bloggers and influencers by connecting with them and getting them to share content related to your restaurant.

If you are new in the restaurant business, this can be the best way to promote it. You can provide them incentives such as free meals to popularize your brand among their connections.

5. Customer Validation

Reviews play an important part in growing your business. So never miss an opportunity to re-share the customer reviews as it will drive you a new customer.

User-generated content is always a great way to develop personal and intimate engagement with users. Host a photo contest by asking customers to share their favorite meal, and share the entries on a dedicated content page which will leave a personal touch.

6. Paid and Unpaid Advertisement

The key difference between social media management and advertising is that social media management and its strategies for digital marketing for restaurants primarily deal with organic growth.

However, with social media advertising, you will have to set aside a designated budget to run ads on Facebook, Instagram, or another platform. Ads can be of different types but target the most efficient and traditional called Geo-Targeted Ads which will get the most value out of your online marketing efforts by investing right.

Geo-targeting ads help you save money, ensuring that only users in certain cities or within a specific radius see your ads (eliminating non-relevant clicks, which can cost you big ad bucks).

Along with ads, you can run several campaigns related to expanding the views.

7. Show off

Social media marketing is one of the most powerful tools for any business. Social media marketing can put your restaurant in front of thousands of potential customers and can even break you in front of them.

Sharing your delicious dishes and menu can drive more customers as they know what they are paying for. Share beautiful pictures and videos and promote them. Sharing staff details and story will always give a personal touch to customers.

Share your successes and struggles, behind the scenes, workshops and anything else that might interest your customers.

8. Don’t miss out

Never miss out on any opportunity to make customers feel special. Plan festivals, birthday, anniversary coupons so that you be their first choice. Promote or share stalls in exhibitions, events, and promotions going nearby.

This is a lot of tricks and tips to start with. It takes time, organization, planning, patience, exclusive content, and creativity to create a successful marketing strategy. From building the foundation to keep trying different ways to better manage your restaurant, setting up your strategy won’t be a hassle if you follow the steps, tricks and try the resources mentioned above.

Let us know your thoughts in the comments below.

21st May 2020 7 Comments

What is Digital Marketing? How can you make a career in Digital Marketing

Digital Marketing is a term we use to relate to all the online activities & efforts by companies to connect, communicate or engage with their audiences having internet access.

Resources like Search Engine, Social Media, Websites, and Emails are all used by marketers to connect with current and potential customers.

With the advent of advanced internet in the 1990s, people began to spend more time online than offline. In the 2000s, with mobile phones and laptops, more people got access to the internet and the accessibility helped marketers to find an effective way to attract, engage, and convert their target audience anywhere in the world.

The Evolution of Digital Marketing and Demand Generation in The ...

With internet penetration of more than 59% in the world out of which over 60% is through mobile phones, it has become very important for the brands to have their presence online.

What all is included in Digital Marketing?

Anything and everything that can promote your product or service to its right customer(s) online is a Digital Marketing tool.

Some very common and generally accepted tools are:

1. Website

It is a group of web pages with multimedia content and is generally used for creating primary online presence.

2. Blog Posts

It is a personal journal of an individual who shares his thoughts and ideas with like-minded subscribers on a frequent basis.

3. Email Marketing

Sending promotional mailers to a small or large number of people who have subscribed to your list.

4. Ebooks and White papers

Digital version of a book. It is generally used by marketers to attract leads for a product/service.

5. Social Media Marketing

Promoting your brand through different social media platforms for engagement, brand awareness or attracting site visitors.

6. SEO (Search Engine Optimization)

Optimizing your website to rank higher on different search engine result pages, therefore increasing organic traffic.

7. Search Engine Marketing (Most common, Google Adwords)

Promoting or advertising your content on search engines such as Google using PPC (Pay-per-click) methodology.

8. Influencer Marketing

Using influential people to promote your brand online. Most common platforms for influencer marketing are Instagram and YouTube.

9. Online PR

To get featured in digital publications, blogs, and other content websites. SImply, Offline PR using digital medium.

10. Content Marketing

Leveraging content online in any form to drive action from your current or potential customers.

Why is Digital Marketing so important?

Accessibility

Your brand can engage with their current and potential customers in Real-time.

Reach

Your brand can communicate anywhere, anytime and with anyone with less than the fraction of offline marketing costs.

Customization

You can create different messages for different customers based on their preferences and personality.

What are the main ingredients to an amazing digital campaign?

It has to be an integration of

Good Design

Worthwhile Experience

Knowledgeable Content, and

Latest Technology

How can you make a career in Digital Marketing?

To become a successful Digital Marketer you need to follow these steps:

1. Think

Yes, the very first thing you need to do is to understand your passion and goals. What is it that excites you the most and kicks you out of your bed (or that NETFLIX marathon) everyday.

If the answer to that question is to create stories, imagine the impossible, influence people towards an idea, give a human voice to digital communications or as simple as sharing ideas/opinions on Social Media, you’re ready to jump in.

2. Be Online

Create a strong online presence by engaging in relevant conversations, discussions and arguments. Create and share original content online to create a fan-base and understand the dynamics of Online Media.

3. Feed your Creative Juices

Read Blogs, browse good design on Pinterest & Behance, watch youtube videos & podcasts, follow content-rich pages on Facebook & Instagram, and go through the top winning designs on Awwwards.

4. Learn through Online Courses (Opt for a Certification) &

Read Books

There are plenty of courses available (few of them for free) that you can avail at Hubspot, Udemy, EdX, and Coursera. My personal favourite is Hubspot Inbound Marketing & Complete Digital Marketing Course at Udemy. You can also buy books from Amazon to learn basic or advanced Digital Marketing, for a beginner ‘The New Rules of Marketing & PR’ by David Meerman Scott is a must-read. Also follow his informative blog here.

5. Network

Meet like-minded people in your college or LinkedIn or Alumni Association. Discuss your ideas with them and ask for reviews, you will get an unbiased opinion of how good/bad your ideas are. Don’t get demotivated by criticism, take it in a constructive manner.

6. Work, work, work

There’s no alternative to work experience. Look out for internships using LinkedIn, Internshala or LetsIntern. If you want to freelance, find your clients at Freelancer. If you don’t like both the options, start working on Dummy Projects (you dad’s business or your friend’s startup, anything) to build an amazing portfolio.

7. Say ‘Yes’ to anything

Don’t carry your pride while looking out for work, it won’t get you anywhere. Be ready to do every kind of work because there is no such thing as bad work experience.

8. Build your personal brand

Share your thoughts and ideas on online forums or through comments section in Blogs or Social Media. Become a LinkedIn pro by forming strong connection and engaging is frequent conversations. Publish and share your blog with everyone in your circle and offer free advice.

9. Form new ideas

It’s a good thing to get inspiration from others’ ideas and build your own around them but the world acknowledges only those ideas that are new & fresh. Try out new concepts, you have got nothing to lose.

10. Just fking START**

To make it possible you need to Start. Not tomorrow, not next week but today. You can always make time for things you love so don’t give me that bullshit. If you really want to be a Digital Marketer, start with a small step, but start Today!

If you want personal advice for your career or you want a Digital Marketing Agency who can do the hard work for you, I would love to meet and know you.

25th October 2019 No Comments

Ace B2B Marketing with Social Media

With social media as the main focus on everyone’s phones, everybody is switching to advertising there. The first thing you see when you wake up in the morning is your phone, and one is likely to check their social media to pass their time.

Why not use this time to capture one’s attention with ads relevant to the user? The majority of online companies are already doing it, so can you!

Many B2B (Business-to-business) companies have already transferred their marketing strategies to focus on social media.

Companies like Microsoft, IBM and Social101 have carried out their operations smartly, engaging and interesting their audience in the best way. Their success stories are an inspiration to other companies to go for it!

Why Should You Switch to Social Media Marketing?

In the B2B world, another business will only engage with you when you have a solution to the problem they’re facing. Before they approach your company, they would likely first check out your popularity.

In the futuristic tech world, this would take place online before it takes place over a call. So you must satisfy their expectations and prove that your company is the one they’re looking for. Once they are familiar with your brand image, they will reach out to you.

Choosing social media to promote your business might seem unreal to you at first. You might think your industry has nothing to do with social media because you will rarely find any clients interested in your products out there.

It’s true, many B2C (Business to Consumer) companies have paved their way through social media to find their customers. A small percent of these clients are also looking for a brand like yours out there. Get out your magnifying glasses and spot them!

You need to tailor your brand on social media according to your clients. Once you have set up your website, you can’t just sit there, waiting for someone to knock on your door.

Transform your website so that it speaks more about your client’s desires rather than your business. See the world from their eyes, and you’ll know what to improvise.

Define Your Goals

The first step to building your presence online would be to set up your goals in mind. Do you want to spread more awareness related to your brand and its objectives?

Or do you want to generate more leads? All goals will have different paths towards their completion and success. So before you step out, check out the destination.

Plan your content according to the goals set in your mind. Advertise your image accordingly to get the best results, in terms of leads, or generating revenue.

If you’re not clear about your destination, the path will be a hazy one, full of curves and corners. Your clients should get a clear image of your brand at one glance, so make their time worth it.

As one scroll through Instagram, they expect to see something exciting rather than just a product being advertised. Your brand needs to tell a story that appeals to their emotions and develops a deep connection.

Engage with your audience through your brand voice instead of just posting content like a robot. Develop a human touch within your company’s online profiles. Add some flavor to the cake so that users will come back for more.

Identify your Platform

When it comes to B2B marketing, LinkedIn has proven to be the most effective in terms of generating leads. It is an online platform for business professionals where they can connect easily based on their occupations. It is used by a majority of B2B marketers because that’s where you find the business crowd.

However, you shouldn’t be restricted to LinkedIn just because it provides you success on one of the coins. There is more to your business than just gaining new clients. For a company to be well-known, it should be popular among everyone around you.

Branding your company should be one of the first goals in your mind. Accomplish your brand recognition by branching out to Facebook, Instagram, and Twitter.

Entertain your target audience and they will definitely spread the word about your brand to others. Spice up your online profile with memes, GIFs, photo collages, or interesting videos to spark up your presence on social media platforms

Increase your brand loyalty with the help of other interactive social media platforms. Connect with your audience. Answer their queries. Uplift your brand name with the most popular social media platforms on the internet today.

Where to Start?

The path may seem clear now, but the first step may be hesitant. You can do deep research about your competitors and their face in the digital market. Check out how they started out on their journey, and you’ll be impressed with how far they have reached.

Don’t be intimidated by their glory. Instead, take inspiration from their campaigns. If they have failed with some strategies, look for a clearer path as you learn from their mistakes.

While setting up your company online, including your employees’ backgrounds and journeys through your content.

This will give it a human touch and will allow your customers to feel more connected to your company as they build up their faith.

You can even encourage your employees to share your content on social media to build up followers. A person is more likely to check out a product referred by a friend rather than a business.

Analyze and Grow

With everything – captions, posts, and videos – set up in their appropriate seats, you’re good to go. As you start climbing the hills, check out the rocks and gear up accordingly. You can analyze the results of your campaigns through various tools on social media platforms.

For example, Facebook Analytics tools will provide you with charts and graphs to show you the extent of your reach to potential customers. Use this information to plan smarter campaigns n the future and avoid those rocks.

Every new beginning has a rough start. You’ll take time to get used to the stage. But once you attain popularity, the seats will be filled with clients awaiting your show.

18th October 2019 No Comments

The Emerging New Trend – Augmented Reality Marketing

The digital world is growing fast around us and the competition in the market is soaring high. With an increase in customer demands, technology is picking up its pace.

Ordering products online and getting them delivered to your doorstep made life easier. One didn’t have to waste their time browsing stores throughout their evening.

However, that didn’t seem enough. Most customers were dissatisfied with the orders delivered to their homes. The outfits didn’t fit them right, or they didn’t feel ‘awesome’ wearing those sunglasses.

The tech world always finds an answer to our problems. And soon, we entered into a world of augmented reality marketing. This involves converting the unreal environments into realistic experiences for the customers.

In other words, it allows the customers to engage with the product before they purchase it. This experience satisfies their needs and increases re-visits to your website.

Why Should You Develop AR?

This new and upcoming trend is yet to be adopted by various brands in India.

So, yours could be one which could stand out well in comparison to your competitors. Including AR in your brand’s shopping experience will definitely attract more customers and increase your revenue.

With this new digital technique, you can interact with your customers outside the shop. It is a known fact that they would like to try out some products before they buy them.

Now, you can give your customers a visual appearance of themselves dressed in new clothes. It would only require them to use their phone cameras. Then, they could try on clothes, sunglasses, or even makeup, without ever visiting your store!

Marketing your products using AR will contribute greatly to building your reputation. Your brand name will become popular on the streets and customers will flock to your website.

You won’t have to worry about maintaining inventory anymore. It will be a win-win situation for both the customers and your brand.

Who Has Done It Before?

Before you second-guess the success capabilities of AR marketing, let’s see some examples.

Brands who have implemented this technique have gone over the top with their sales records. Let’s check them out.

Lenskart

The popular eyewear brand took the internet by storm when it introduced its new marketing campaign. It allows the customer to try on their products online by recording a video of their face.

The home page on their website urges customers to try on the new feature. Users are usually compelled to give in a few minutes of their time for a unique experience.

So once the video has been recorded from all angles, the website will display a list of products based on their face shape.

They also provide great recommendations on which frames would suit one best. A customer would not tend to leave their website without an order booked to be delivered.

Melzo

This is a fast-growing internet company in Surat creating Virtual Reality videos for various brands.

It covers many sectors like tourism, showrooms, interiors, industries, and even real estate. This company was developed to save the customers’ time otherwise wasted in visiting places around the world.

Melzo gives an opportunity to businesses, allowing them to convert 3D spaces into 360° views using their smartphones. This allows the customer to see a house by swiping on their phone as they view every detail. The ceiling, the floor, the walls, or the balcony – all can be seen as one relaxes in their chair.

Similarly, travel enthusiasts can visit the seven wonders of the world through a 360° breathtaking view from their laptop. Customers can even enter virtual car showrooms before they visit the store.

It’s quick and easy to set up a panoramic view of your store with help from Melzo. When customers will visit your store in the virtual world, they’ll be compelled to visit the real one too.

BlinkLink Solutions

This company based in Surat uses virtual reality to transform construction designs into 360° views.

It allows the clients to see buildings and their interiors before it is constructed. This eases out their decision-making process before purchasing a property.

It is also advantageous for designers who can make improvements to the interiors by viewing it from all angles.

The company offers VR walkthrough videos where one can see the building in detail. The colors and the tiles can be rearranged and tried out in diverse combinations before finalizing the look.

This feature has proven valuable to many companies looking for a new marketing campaign. Thereafter, they tend to choose BlinkLink Solutions for the best experience they could rarely get elsewhere.

The World is Changing

Marketing hasn’t been the same as before. Earlier, it was a need to buy essential products. Today, this need has evolved into a demand involving luxurious satisfaction.

Nowadays, you can allow your customers to interact with your brand easily and efficiently. Be it visiting your store or trying on your products, AR has it covered as the customer relaxes at home.

You can bring your large scale products into the meeting rooms as virtual models. Discuss and resolve those errors which will otherwise waste your money and time. You can develop better designs aimed to please the customer.

Then, it also allow them to customize their product online according to their wishes. Colors, patterns, and shapes can be altered with a simple click on their phone. With this information, you can improve your customer services and please their requests without much hassle.

Business cards and brochures are also gradually entering this new world of marketing. A simple QR code on your business card can be scanned by customers to gain more information about your brand.

After scanning the code, they could be led to your website, fulfilling their curious requirements.

Brochures, too, can be scanned to see videos, elaborating on the information about your brand and its products. Your designer lehengas can be brought to life as a video captures a woman showing off its styles.

Empty buildings on the brochure can also be made more interesting through these breakthroughs in VR.

Your explorations will be never-ending with augmented reality marketing. There will always be something innovative around the corner waiting to be discovered.

The sky is not the limit, it is just the beginning!

16th October 2018 30 Comments

7 Reasons Why Influencer Marketing is more effective than Traditional Marketing

Gone are those days when media coverage was the only way to reach out to the mass audience.

Today, people spend the majority of their time online on different Social Media Platforms. This has resulted in the mushrooming of Influencers on different Social Media Platforms which have given birth to Influencer Marketing.

We at Social 101, as a part of our Influencer Marketing Management Research, have listed down 7 reasons on how Influencer Marketing is giving a tough fight to the conventional media:

Targeted Reach

Influencer marketing campaigns can be used to target audiences from a specific niche. Marketers use many methods to identify the right influencers with the kind of target audience required for any particular brand campaign.

Brands can work with influencers from different categories including Fashion, Lifestyle, Food, Travel, and Technology or can select influencers demographically. Before selecting any Influencer, the brand can also access the demographics and insights from Influencers’ social media account.

Better ROI

Influencer marketing is proven to offer better returns in comparison to conventional outdoor/media advertisements.

Many big companies and startups in India have experienced better ROI from Influencer Marketing over other forms of marketing. There have been reports suggesting cases in which return from Influencer marketing exceeding 10x times.

Check out: https://www.digitalvidya.com/blog/influencer-marketing-campaign/

Influencers Impact Purchasing Decision

Influencers are known to be the thought-leaders in their segment which makes their followers look up to them for their buying decisions.

There have been many studies suggesting that more than 40% of people accept the fact that they made a buying decision after seeing a social media influencer. Influencer marketing is known to be highly beneficial in terms of conversions.

Access to Millenials

India has more than 65% of its population under the age of 25, this gives immense power to Instagram Influencers in terms of their outreach.

Most of the millennials religiously engage with their favorite influencer through likes, comments, and participation in contests or giveaways.

Shareability across platforms

It is very common for people to frequently share the content created by their beloved Influencers with their own followers, expanding the reach of the campaign to an even greater audience.

Influencers are experts in creating content that has the power to go viral easily in comparison to conventional media.

Actionable Insights

Influencer marketing campaigns can yield actionable data for brands. From engagement information such as views, likes, comments, and shares, to click-through rate (CTR), acquisitions, social sentiment, and other important KPIs, brands not only have the ability to reach new audiences through influencer marketing, they can learn about the behaviors of their own customer base as well.

Builds Trust

When Influencers post about a company’s product/service, they are essentially using their credibility to build trust among your potential audience.

When an influencer is posting about a brand, it portrays the brand as an industry thought leader because of the social authority of that personality.

Influencer Marketing is the go-to strategy for 2018 if you wish to make your brand go viral at low-cost and time. We can help you manage Influencer Marketing for you, we work with many influencers across India.

Get in touch with us to know more about how Influencer Marketing can do wonders for your brand.

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