5th June 2026 No Comments  

Best Marketing Agencies in Surat

Surat is not just one of India’s fastest-growing cities it is one of its most commercially dynamic. Home to 90% of the world’s diamond cutting, the country’s largest synthetic textile market, and a booming D2C ecosystem, Surat demands marketing that goes beyond generic digital campaigns.

In 2026, hundreds of brands across Surat are competing for the same customer’s attention. The agencies that consistently win are the ones that truly understand the city its language, its buyer behaviour, its WhatsApp-first discovery patterns, and its industry nuances. A distant agency simply cannot replicate that.

The best digital marketing agency for your Surat business isn’t necessarily the biggest it’s the one that understands your buyer, your market, and your city. — Social 101 Editorial Team

Why Surat Needs Specialised Marketing

Before diving into the list, it’s worth understanding what makes Surat’s market unique and why choosing a local agency matters more here than in most Indian cities.

💎  Diamond Capital90% of the world’s diamonds are cut here. B2B luxury marketing requires a nuanced, relationship-first approach very different from mass-market advertising.
🧵  Textile HubIndia’s largest synthetic textile market. Local targeting, vernacular content (Gujarati/Hindi), and wholesale buyer journeys define this space.
📱  WhatsApp-FirstSurat buyers routinely discover brands via WhatsApp groups and local influencers before ever searching Google. A community-led strategy is essential.
🚀  D2C BoomSurat manufacturers are going direct-to-consumer at an extraordinary pace. Digital-first growth strategies are now essential for survival.
🔍  Local SEOBusinesses must rank for Gujarati, Hindi, and English search terms simultaneously to capture the full local audience.

The Top 10 Marketing Agencies in Surat 2026

Social 101 — Digital Marketing & Social Media Agency

Services:  SEO  ·  Social Media Marketing  ·  Performance Marketing  ·  Google & Meta Ads  ·  Content Strategy  ·  Branding  ·  Video Marketing  ·  Influencer Marketing

When businesses in Surat search for a digital marketing agency they can truly rely on, Social 101 is consistently the answer in 2026. As a full-service digital marketing and social media agency rooted in Surat, they combine deep local market intelligence with cutting-edge strategies that deliver real, measurable business growth.

With over 8 years of experience and 500+ completed projects across jewellery, textiles, healthcare, hospitality, education, and retail, their cross-industry depth is unmatched in Surat. They build complete 360° digital ecosystems integrating SEO, paid media, social media management, content creation, video production, influencer marketing, and brand identity into one unified strategy.

Notable clients include: Charu Jewels, Sangini, Bajaj, Varanga, Narayana Healthcare, Park Inn, JM Finance, and Bhagwan Mahavir University.

Client Testimonial
“Hardik’s approach convinced me to give him a chance, and I’m glad I did. We worked together as a team.”
— Mr. Nikhil Desai, Charu Jewels
Websitesocial101.in
AddressSurat, Gujarat, India
Contact+91-88661 24101  ·  hello@social101.in

Gemius Studios Pvt. Ltd.

Services:  Brand Strategy  ·  Creative Storytelling  ·  Social Media  ·  Performance Marketing  ·  Influencer Marketing  ·  PR  ·  Content Production  ·  Media Planning

Gemius Studios is one of Surat’s most established integrated marketing agencies, founded in 2014 with its head office in Vesu, Surat. Gemius operates at a scale that very few Surat-based agencies match making them a compelling choice for brands that need enterprise-level strategy with local execution.

Their philosophy ‘scaling vision through bold strategy and measurable creativity’ is reflected in campaigns like the YouMaa product launch featuring Bollywood celebrity Genelia Deshmukh, demonstrating their ability to deliver nationally significant, high-production campaigns from their Surat base.

Websitegemius.co
AddressM/97, Someshwara Enclave, Vesu, Surat, Gujarat – 395007
Contact+91 82388 84900  ·  hi@gemius.co

Underscore Media

Services:  Digital Marketing  ·  Brand Strategy  ·  Social Media  ·  Web Development  ·  App Development (iOS & Android)  ·  Marketing Consulting

Founded in 2016, Underscore Media is a creative digital agency based at Highfield Ascot, VIP Road, Vesu that approaches marketing as art rather than a mechanical task. They’re especially strong for brands in lifestyle, hospitality, jewellery, fashion, education, and restaurants where aesthetic presentation is central to brand identity.

Their dual capability digital marketing strategy alongside full website and mobile app development makes them practical for growing Surat businesses that need to build both digital infrastructure and online brand presence simultaneously.

Websiteunderscoremedia.in
Address303, Highfield Ascot, Nr. Black Bunny, VIP Road, Surat – 395007
Contact+91 95102 73527  ·  aditya@underscoremedia.in

Aagey Se Right

Services:  Advertising  ·  Branding  ·  Graphic Design  ·  AV & Video Content  ·  PR  ·  Social Media  ·  Ad Film Production  ·  AI Studio

Founded in 2012, Aagey Se Right is one of Surat’s longest-standing advertising agencies with over 12 years of creative and campaign experience. Based at the World Trade Centre on Ring Road, they operate by the philosophy #KoiIdeaBuraNahiHota no idea is a bad idea creating a culture that consistently produces bold, memorable campaigns.

In 2026, their dual-division structure makes them more powerful than ever: ASR Films handles complete ad film and branded content production for cinema and mobile, while ASR Brands delivers deep brand identity work. They also run an in-house AI Studio for faster creative output.

Websiteaageyseright.com
AddressWorld Trade Centre, Ring Road, Surat, Gujarat
ContactVisit website for current contact details

Monkey Ads & Studios

Services:  Performance Marketing  ·  Video Production  ·  Reelography  ·  Meta Ads  ·  Google Ads  ·  Content Marketing  ·  Influencer Marketing

Founded by Surbhi Saxena Madhwani and Palak Madhwani in 2021, Monkey Ads & Studios has quickly become one of Surat’s most energetic performance marketing agencies. Their 50+ member team (the #VanarSena) has delivered campaigns for over 100 brands including Atul Bakery and VG Jewellers.

Their video-first creative strategy Reels, Shorts, ad films, product photography combined with data-driven media buying and their proprietary MMFA and Scale Stop Strategy ensures consistent, measurable lead generation for retail, food, fashion, and lifestyle brands in Surat.

Websitemonkeyads.in
AddressA-607, Swastik Universal, Opp. Rahul Raj Mall, Piplod, Surat – 395007
ContactVisit website for current contact details

9islands Studios

Services:  Branding  ·  Production  ·  Social Media Marketing  ·  Advertising  ·  Content Creation  ·  Photography

9islands Studios is a Surat-based advertising agency and production house in Vesu operating under the creative philosophy: “Legacy over impressions. We create what matters.” This conviction positions them as the go-to partner for brands that want their digital presence to feel genuinely crafted not algorithmically produced.

Their hybrid model combining production house capabilities with strategic advertising work is especially valuable for jewellery, fashion, lifestyle, and D2C brands in Surat that need high-quality brand assets and active digital distribution from one focused team.

Website9islands.in
Address305, Trinnity Orion, Jolly Residency Rd, Vesu, Surat, Gujarat
Contact+91 84603 31883  ·  info@9islands.in
#7Best Web Design & App Development Agency

Sassy Infotech Pvt. Ltd. (SIPL)

Services:  Web Design  ·  Website Development  ·  Mobile Apps (iOS & Android)  ·  UX/UI Design  ·  Digital Marketing  ·  E-commerce

Sassy Infotech (SIPL) is Surat’s most internationally credentialled web and app development agency, having successfully served clients from Canada and Australia. Based at Rajworld Shopping Center in Pal Gam, SIPL has set a benchmark for technically rigorous, internationally standard digital builds from Surat.

The ideal choice for Surat businesses that need a technically superior website, custom mobile app, or complex e-commerce platform built to global standards with digital marketing available as an add-on service.

Websitesassyinfotech.com
AddressUG-112, Rajworld Shopping Center, Pal Gam, Surat – 395009
Contact+91-971-281-9526

AdPenguin

Services:  SEO  ·  Google Ads  ·  Meta Ads  ·  Social Media Marketing  ·  Performance Marketing  ·  WordPress Development

Founded in 2024, AdPenguin is Surat’s newest entrant on this list. Based in Parvat Patiya, their team specialises in SEO, Google Ads, Meta Ads, and social media marketing for small and medium businesses with particular expertise in Surat’s textile, e-commerce, and local services sectors.

As a newer, agile agency, AdPenguin offers competitive pricing and high responsiveness a strong entry-level choice for Surat businesses starting their digital marketing journey and needing measurable results without large agency overheads.

Websiteadpenguin.in
AddressParvat Patiya, Surat, Gujarat, India
ContactVisit adpenguin.in for current contact details
#9Best Brand Consulting & Corporate Identity Agency

Dechcept

Services:  Branding & Marketing  ·  Business Consulting  ·  Social Media  ·  Influencer Marketing  ·  Website Development  ·  Digital Solutions

Originally founded as Dech Labs and rebranded to Dechcept in 2020, this Magdalla-based agency has carved a niche in building structured corporate brand identities for Surat’s growing SMEs and startups. Their three-vertical model Branding & Marketing, Business Consulting, and Digital Solutions is unusual in the Surat market.

For Surat businesses that want to professionalise their brand presence from the ground up rather than running ads on an unfinished brand foundation Dechcept offers a structured, framework-driven pathway.

Websitedechcept.com
Address1011, Rajhans Montessa, Dumas Rd, Magdalla, Surat – 395007
Contactemail@dechcept.com

Digital Door

Services:  Social Media Marketing  ·  Digital Marketing  ·  Content Marketing  ·  Local SEO  ·  Regional SEO  ·  Search Engine Marketing  ·  Digital Brand Management

Digital Door is headquartered on Bhatar Road, Surat with a regional presence in Jaipur. Their standout differentiator is a genuinely hyper-local marketing approach they run a city-specific content blog covering Surat’s events, brand stories, food culture, and lifestyle, giving them an unusually authentic relationship with the city’s audience.

For Surat businesses focused on building lasting local brand recognition restaurants, cafes, lifestyle brands, retail stores Digital Door’s community-first strategy offers a refreshing and effective alternative to purely performance-based ad spend.

Websitedigitaldoor.co.in
Address1, Gopal Park Society, Bhatar Road, Surat – 395007
Contact+91 96383 09436  ·  marketing.digitaldoor@gmail.com

How to Choose the Best Marketing Agency in Surat

With 10 strong options on this list, the right choice depends on your business type, goals, and budget. Here are the five most important factors to evaluate before signing with any agency:

  1. Local Market Knowledge  Ask them specifically about Surat buyer behaviour, Gujarati content strategy, WhatsApp marketing, and hyperlocal SEO. If they can’t answer fluently, they are not the right fit.
  2. Full-Service vs Specialist  Decide if you need a complete growth partner (SEO + social + ads + content) or a niche specialist. For most Surat SMBs, full-service delivers more consistent ROI.
  3. Transparent Reporting  Always ask for live dashboards and real case studies. Avoid any agency that only reports vanity metrics like impressions and follower counts.
  4. Pricing Clarity  SEO in Surat starts at ₹10,000–25,000/month. Full-service retainers range from ₹30,000 to ₹1,00,000+/month. Get exact deliverables in writing before committing.
  5. Culture & Communication Fit  Your agency should feel like an extension of your team proactive, responsive, and genuinely invested in your growth beyond the monthly retainer.

Frequently Asked Questions

Q    Which is the best digital marketing agency in Surat in 2026?

Social 101 (social101.in) is widely regarded as the best digital marketing agency in Surat in 2026, offering a complete range of services — SEO, performance marketing, social media, video, influencer marketing, and brand strategy backed by 6+ years of experience and 500+ projects across Surat and Gujarat.

Q    Are all agencies on this list actually based in Surat?

Yes. Every agency was cross-checked using official websites, JustDial, LinkedIn, Google Maps, and trade registries. Two agencies — Digitly (Sydney, Australia) and HivePulse Media (Delhi) — were removed from earlier drafts after being confirmed as non-Surat operations. All 10 on this list have confirmed physical offices in Surat.

Q    How much does digital marketing cost in Surat?

SEO packages start at ₹10,000–25,000/month. Full-service digital marketing retainers range from ₹30,000 to ₹1,00,000+ per month depending on scope. Contact Social 101 for a tailored quote.

Q    Why should I choose a Surat-based agency over a national agency?

Surat-based agencies understand hyperlocal buying behaviour, Gujarati cultural nuances, WhatsApp-first customer journeys, and the specific industries diamonds, textiles, retail, real estate that define the local economy. A national agency in Delhi or Mumbai cannot replicate that on-the-ground market intelligence.

Q    What services do top marketing agencies in Surat typically offer?

The best agencies offer SEO, social media management, Meta and Google Ads, content marketing, video production, influencer marketing, website development, and performance reporting. Social 101 covers all of these under one roof.

Final Verdict

Surat’s digital marketing scene in 2026 is strong, diverse, and genuinely competitive. Whether you are a textile exporter going D2C, a jewellery brand building its social presence, a real estate developer generating leads, or a restaurant trying to fill tables there is a Surat-based agency on this list built for your exact challenge.

For brands that need a complete, integrated digital growth partner with proven results across multiple industries, Social 101 remains our top recommendation. For specialist production, creative storytelling, or tech-first builds, Gemius, Aagey Se Right, Monkey Ads, and Sassy Infotech each bring standout depth in their respective areas.

The right choice is the agency that understands your brand, your market, and your growth ambitions and is genuinely invested in making them a reality.

Ready to Grow Your Business in Surat?

Partner with Surat’s most results-driven digital marketing agency. Social 101 is your growth partner for SEO, Social Media, Paid Ads, and Brand Strategy.

🌐 Visit: https://social101.in   |   📞 Contact: social101.in/

18th December 2025 No Comments  

How to Promote a Restaurant Through Social Media Marketing in Surat

Promoting a restaurant in Surat today goes far beyond good food and a prime location. Customers now discover, evaluate, and choose restaurants online before making a visit. Instagram videos, Facebook posts, and Google reviews influence dining decisions every single day. This shift has made social media marketing a core growth channel for restaurants, especially when guided by an experienced digital marketing agency in Surat.

Many successful restaurants now rely on professional support rather than trial-and-error marketing. Just like businesses evaluate the top digital marketing companies in Surat before choosing a partner, restaurant owners are increasingly investing in strategic social media marketing to stay competitive.

Why Social Media Marketing Is Essential for Restaurants in Surat

Surat has a digitally active audience that constantly looks for new dining experiences online. Social media allows restaurants to stay visible at the exact moment customers are searching for places to eat. A consistent online presence builds familiarity and trust, which directly impacts footfall and online orders.

How People in Surat Discover Restaurants Today

Most people in Surat discover restaurants through Instagram Reels, Facebook recommendations, or Google searches. A visually appealing food video or a positive review often becomes the deciding factor. This is why many restaurants choose to work with a digital marketing agency in Surat that understands local discovery behavior and platform algorithms.

Impact of Instagram and Facebook on Dining Decisions

Instagram helps restaurants create desire through visuals, while Facebook builds credibility through engagement and reviews. When restaurants post consistently and interact with customers, social media algorithms reward them with higher reach. This is where agencies known among the top performance marketing agencies in Surat add value by aligning content with algorithm trends.

Understanding the Local Food Audience in Surat

Surat’s food audience is highly visual, trend-driven, and responsive to authenticity. Customers prefer real experiences over polished advertisements. Restaurants that understand local preferences perform better online and build stronger customer relationships.

Popular Food Trends and Customer Behavior

Short videos showing food preparation, plating, or busy dining hours generate strong engagement. People enjoy seeing how food is made and served. Many digital marketing companies in Surat focus heavily on video-first strategies because they consistently deliver better reach and interaction.

Importance of Local Targeting in Restaurant Marketing

Local targeting ensures restaurant content reaches nearby users who are more likely to visit or order. Platforms prioritize location relevance, which is why working with a digital marketing agency in Surat helps restaurants maximize visibility within their service areas.

Best Social Media Platforms for Restaurant Promotion

Choosing the right platforms is essential for effective marketing. In Surat, Instagram, Facebook, and Google play a major role in restaurant discovery and decision-making.

Instagram Reels for Visibility and Engagement

Instagram Reels are one of the fastest ways to grow local reach. The algorithm favors short, engaging videos that keep users watching. Restaurants supported by agencies listed among the top 5 digital marketing agency in Surat often see faster growth because their content is optimized for engagement and consistency.

Facebook and Google for Trust and Footfall

Facebook helps restaurants promote offers and collect reviews, while Google Business Profile directly influences footfall. Restaurants managed by professional digital marketing companies in Surat benefit from well-optimized profiles that stay active and relevant.

Content and Advertising That Drive Restaurant Growth

Consistent content is the foundation of social media success. High-quality visuals, short videos, and customer interactions help restaurants remain visible. When content performs well, algorithms push it to a wider audience across Surat.

Paid advertising accelerates results further. Location-based Facebook and Instagram ads help restaurants reach nearby customers efficiently. This is where top performance marketing agencies in Surat use data-driven strategies to turn ad spend into measurable results.

How a Digital Marketing Agency in Surat Helps Restaurants Grow

Managing social media effectively requires time, strategy, and continuous optimisation. A digital marketing agency in Surat supports restaurants with content planning, ad management, analytics, and growth strategies. Agencies like Social101 combine local market understanding with performance-focused execution, helping restaurants convert online attention into real customers.

Conclusion: Growing Your Restaurant with Social Media Marketing in Surat

Social media marketing is no longer optional for restaurants in Surat. It is a powerful growth driver. Restaurants that partner with the right digital marketing agency in Surat gain stronger visibility, better engagement, and increased footfall. Choosing from the top digital marketing companies in Surat ensures consistency, expertise, and long-term success in a competitive food market.

20th February 2023 No Comments  

How to create a social media calendar?

A social media calendar is an overview of your upcoming social media posts, organized by date, time and important notes. It is used by social marketers to plan posts, manage campaigns, and review ongoing strategies.

It usually includes some combination of these elements for each post:

-The date and time it will go live
-The social platform and account on which it is to be published
-Copy and creative assets (i.e., photos or videos) required
-Links and tags
For great social media marketing, a dynamic social media calendar is a must, which lays at the core of it. Let us help you with insightful tips on how to create a social media calendar in this blog.

Choosing post types and formats

Gone are the days when just a static post was enough to garner a good reach, but in the current times its recommended to include a mix of content (images, videos, gifs, articles, reposts) and formats (carousel posts, reels, polls, stories, live videos).

After finalising the post format, one should focus on the types of posts to be included in the social media calendar for the month. This may include holidays, events, product launches, sales, news/updates, Q&A, roundups, etc.

Establish your posting frequency

Once you know what to post, the next step is to consider when to post.

While drafting a social media posting schedule, keep in mind your business goals, available resources, and audience engagement patterns.

Choosing the right platforms 

Prioritize your publishing aspects, such as whether you will post on a single or multiple social networks, your target audience, and your budget. Indulge in a thorough research about post timings, competitor marketing, and the presence and engagement of your target audience on varied platforms. You may start with the most popular platforms (Instagram, Facebook, and LinkedIn) and gradually increase the visibility on other platforms.

 

Using social media management tools 

You have an array of tools available online for social media management and calendar creation to ease your planning and sharing with your team. These can aid you in handling content planning: keep an eye on what’s being worked on, who is working on it, and when it’s due to go live. This avoids last-minute hassles and gaps in your content. Errors like posting the same thing twice, accidentally publishing an unfinished post, or a disgruntled employee posting on the company’s behalf are also removed when maintaining a social media calendar via tools.

Schedule, track and monitor your posts

Scheduling posts ahead of time not only gives you peace of mind but also gives your team enough time to fact-check the information.

Once the post is live, you may track the performance of your posts and classify the ones that are getting the most engagement and driving results. You may use these findings to implement tests on different platforms and experiment with what resonates with your audience. This will help you build a social media calendar with more accuracy that is sure to hit the target audience and generate leads.

Looking for a Social Media Marketing Company in Surat?
Social 101 is the best digital marketing agency in Surat and a leading social media company in Surat, providing the best social media marketing services with measurable results and satisfied clients.

End your search for the best advertising agency and connect with us today.

Tips to effective marketing for educational institutions - Social101
7th August 2020 44 Comments  

Digital Marketing Ideas for Educational Institutions

When it comes to marketing for an educational brand, recognizability isn’t just the only important factor. It is about building a connection with the prospective students, maintaining the reputation and to get them excited about applying. There are a few effective marketing tips that everyone in the education sector should be leveraging in order to boost enrollments and stand out from the competition.

VIDEO/ LIVE MARKETING

A video can speak a thousand words. Today, engagement stats for video content only continue to grow. Visual content is proved to be way more effective than pictures or blog posts. People are more likely to watch a 2-3 minutes short video than reading an entire blog.

Moreover, with such advancement in tools, it has become less complicated to put effort into video marketing. Platforms like Facebook, Instagram, etc offer live video features which makes it easier than ever to communicate with the prospective applicants. Molding marketing strategies from time to time has also become more accessible and feasible.

Live Video Features - Social101
Video Marketing Statistics - Social101
Image source: Wondershare Filmora

USER GENERATED CONTENT

Consumers don’t always trust the brand directly, rather they trust people and their opinions and reviews. So, it is a great idea to use current or past students’ testimonials as a means of capturing the trust of new prospective applicants.

There is so much content floating around among prospective, current as well as past students. By personalizing it, you can make it relevant and tailor it in a way that your content stands out among the competition and becomes something worth consuming and sharing. You can create personalized campaigns based on events or also engage in re-sharing your students’ posts that they captured on campus.

Personalizing your content - Social101

EMBRACING UNIQUENESS AND AUTHENTICITY

An educational institute goes so much beyond its logo and brand name. The marketing efforts put in educational institutions must be true to its origin. Ensuring to keep the authenticity of your institute in mind and building an emotional connection is of utmost importance.

It makes sure that all your communications are going in one direction and communicating the same values that it stands for. Marketing should be a true reflection of an institution’s identity and one which existing staff and students can unite behind.

Building a brand - Social101

USE SOCIAL MEDIA AND INFLUENCER MARKETING

Social media is a great tool to communicate with your target audience. It can be used to provide helpful information about your program, campus, and more. You can also use it to answer queries that come from a prospective applicant, host live Q&As, contests, etc.

Consider using influencer marketing. It is basically a form of word-of-mouth but to a much larger audience all at once. It is very effective as it is a third party opinion that comes from someone people look up to. You can use influencers to share your content or they can create for your audience.

Social media marketing - Social101

IMPLEMENT PERSONALIZED, TARGETED AND SEGMENTED EMAIL MARKETING

While you send out emails to prospective applicants on your email list, sending out generic emails to everyone won’t help. You need to focus on individual interests and segment your email list so you can send more personalized emails. Statistics show the emails with names of receivers are opened more.

When you personalize it, it gives a feeling that you know their interests and can very well cater towards the same which in turn builds their confidence for your institute.

Personalized email marketing - Social101

These tips mentioned here are not often spoken about but play a crucial role in building a strong foundation online. Taking these into consideration while carrying out Digital Marketing activities will surely ensure growth for your institute.

8th July 2020 1 Comment  

Social Media Marketing For Fashion Business During COVID

The global pandemic has taken a toll on the economies and every business inside it. To top it off, as the virus continues to spread, there are a lot of government restrictions imposed on trade which is becoming an even greater hardship for brands.

While some of the biggest brands are either bankrupt or have stopped operations, there are some that see demand or opportunity, depending on the industry. Most badly hit industries are tours and travels, fashion retail, airlines, automobile, etc while pharmaceuticals are at a boom.

Girls wearing mask - Social101

Well, if you own a fashion brand, we’d assume that you are facing your own share of misfortune, given the government restrictions on China and it being the biggest manufacturer of fashion.

But the way we, as brands, look at different scenarios can be two-fold. Meaning, you can sure cope up (if not benefit) with this situation while also showing your customers that you care about them and build a loyal community.

Stores in lockdown - Social101

Showing you care; empathy!

One of the basic rules of marketing says, “Customer is the king”, and our brands must ensure that we are there for them in these tough times, empathize with them and also show them the same. Share inspirational music and podcasts to make them feel positive.

Customer is the king - Social101

Get in on the challenges; a fun way to keep them engaged with the brand.

The virus sure has put a pause on the world, but don’t let them come between you and your customers. Find a way to keep them engaged. Get your hands on the trending challenges, do those pillow and blanket dress challenges, create a bingo board for the brand, and get your customers to fill them.

Fashion dress challenge - Social101

Altering the existing products and campaigns; more COVID specific.

Well, marketing is very dynamic. Every campaign that you build is either based on an event, occasion, or product line. Think of ways to mold these existing ones and create something new. Replace those body-fit work dresses with comfy loungewear. It’s a great way to give a zestful touch to your brand.

Showing the process; building trust.

To make your brand stand out in a relatively difficult time like this, you can take time to capture photos and videos of what goes behind the product and how is their product made from scratch, show a sustainable aspect of your brand if you have one. This is sure to improve trust and reliability for your brand.

Making of a dress - Social101

Boosting their morale; dance, music contests & live.

There isn’t anything more fun than dance and music. Host dance challenges, create a brand anthem for your customers and give them something to hum on during this quarantine. Also, try to get famous artists on board and do live with them.

Collaborate with influencers; increase reach.

Influencers play such a major role in shaping the ideologies of people. A brand must utilize this time to increase their visibility and capture a new audience, instead of just building on an existing audience. Think of ways to showcase your brand’s creativity through different influencers. Head over to our blog to understand how influencer marketing is more effective than traditional marketing.

Statistics showing the impact of Influencer Marketing - Social101

Communicate beyond your brand and products; ask questions, INTERACT!

One of the best ways to keep things going smooth is to simply COMMUNICATE. This communication goes beyond your brand and your product. Ask questions about your customers, get to know where your customers are from, simply ask them how they have been coping up with this, understand your customers’ likes and preferences. This is literally the best time that you can get to know them, you might as well use it to it’s fullest.

STOP and use your Social Media for adding community value; educate.

Alright, this last one is really important but not a lot of people might talk about it. Brands should not just be about themselves but also about the community. Don’t show your obsession with your brand, but rather add value to the community.

Educate them on precautions to stay safe during these times, tell them how they can cope up with this stress, sprout a stable and greater mental health.

Stay home - Social101
Wash your hands - Social101

Marketing is a dynamic field; one that has to adapt skilfully to every new event shaping our world. As we find ourselves in the midst of a situation that is pretty much as extraordinary as imagination may go, the nuances that go into marketing a brand will have to alter promptly in order to survive and strive. And social media is the current fad for carrying out marketing activities. Head over to our other blog to see how social media can be used as a growth catalyst. Have a great day!

8th June 2020 No Comments  

Social Media as a Growth Catalyst after Covid-19

When the first case of corona virus was reported in India on January 30, 2020 none of us imagined that we would be locked up in our homes for months straight to protect our lives and also the lives of our loved ones. 

COVID-19 has forced governments around the world to impose lockdowns which have disrupted businesses, jobs, and livelihoods of countless people. Lockdowns have forced individuals and companies to adopt digital. 

Even the Kirana store near my apartments are now accepting online orders through Whatsapp or a third-party mobile app. These brick and mortar stores who were until now technologically disabled had to learn new technologies to survive the lockdown & COVID-19’s forced new normal. 

Many companies are laying off employees as part of their cost cutting policy in order to survive this pandemic. Economies of the countries are hurt badly. The first department which is to be faced with a cost cut is Marketing.

Given that Marketing of a product is generally outsourced for most companies so it is an easy target to chop budget from that department.

By carefully analyzing what our customers were doing, we tried quickly to understand what was going on. Within a few weeks, it became clear that this crisis was different. 

While certain industries like Travel and Hospitality and Retail were hit very hard and it felt like they may take a while to restart, many other industries it seemed could see a tremendous need and opportunity to invest in Digital Marketing technology.

Huge Cost savings:

Now is the time for the businesses to switch from print advertising, hoardings and billboards to Digital platform. This will help to reduce your marketing cost drastically. 

Also it is said that the internet consumption in India during lockdown rose 13%. As Marketing channels continue to proliferate and as brands look to deliver relevance through personalized content and creative, these costs have significantly escalated. 

Marketing consumer goods is imperative:

We have to accept the fact marketing consumer goods is more important now than ever. The consumer market is going to face a change in the buying behavior. More and more online and cashless buying will be preferred. 

Thus it is very much important for small businesses to reach the local audience by portraying the importance of their product using online tools like customizing the audience who will be able to see their products on their online feeds. 

Similarly, quick service restaurants (QSR) also are facing a bit of an existential crisis as dining out becomes risky and consumers instead are opting to order in. 

So, brands like McDonald’s, Subway, Chipotle that focused most of their Marketing efforts on brand awareness need to shift gears quickly to 1:1 personalized digital marketing — it is important that they direct consumers to their own or other food delivery services in order to survive. 

So here we are explaining how to amp up your digital quotient on various platforms through effective social media marketing.

Facebook:

5 Ways to Dominate 2020 with Social Media Marketing on Facebook

As per the reports of brandwatch, there are 60 million active business pages on facebook at this point of time. That’s a huge number. So how can my business cater a significant amount of reach, engagement and awareness amongst my targeted audience.

Since physical marketing has taken a blow back, it is important for small businesses to market their products on facebook. There are 2.6 billion people who actively use facebook. 

Imagine you, shedding lacks for hoarding, in the busiest area of your locality and being just able to reach the local audience. What if I say that you can reach a wider audience at just 1/4th of the budget of your physical marketing? Facebook does this for you.

Facebook is based on interest, not intent. Not every update you send out on your Facebook page should be promotional. Rather, 80% of your updates should be social. Otherwise, users won’t hesitate in clicking the unlike button on your page (it’s just a click away).

Approach your Facebook page from the mindset of building a community. Add value and start conversations with your audience.

It’s best to vary your posts to include different types of content:

Brand story posts

Authority building posts

Lead nurture posts

Personal posts

Instagram:

5 Easy Tips to Skyrocket Your Instagram Marketing This Year

On Instagram you need attractive images and grab your audience attention there. The focus is not much on content but the aesthetics of your page. Invest in photo editing tools for your content. 

Whether it’s Adobe Photoshop or VSCO, your content has to be stellar to grab audience eyes. To avoid being overly promotional but still market your brand, consider branded Instagram hashtags. 

Make effective use of free instagram tools. You can use various statistics like impressions, engagement data and can also view the breakdown of your followers like the age group, geography and active hours.

As said earlier, Instagram is more about how you can visually play with the graphics and attractive pictures. You can release small teasers about your product and increase the curiosity amongst the audience about the final launch. This will help you in keeping them glued. 

You can also use the sponsored ad features that will help you in increasing the reach and engagement with your audience. This gives brands the ability to target their audience in a whole new way. 

Post at the right times and avoid overposting. Post one to two times every day and check out when your followers are most active. Schedule posts to go live during those days and times.

Finally, be sure that you track the right metrics to see how your Instagram marketing efforts are paying off.

Twitter:

Expert Guide To Twitter Marketing

Twitter is a great place to have one on one interaction very quickly. Things move very fast at this platform. The first and the foremost thing on twitter is to have a really attractive bio. It has to be short, crisp and an engaging one.

Tweet during peak hours. There are certain hours in a day when you users are more active. Make sure that you are using twitter analytics in the next possible way.

Unlike instagram where hashtags are important, use minimum hashtags on twitter. One of the easiest ways to create more activity on your Twitter page is to create a Twitter poll.

Twitter is one of the best places to increase brand awareness and generate new leads, but things move quicker on the platform than any other social media network.

The average lifespan of one tweet is just a few minutes, and thousands of new tweets are generated every second.

At the core, Digital marketing agencies across the world are helping their clients to increase their online visibility on social media platforms even at a time when the offline world has come to a halt. This helps them to establish their relevance to their target groups and reassure them that they remain dedicated to providing the best quality services and products, even during these difficult times. Most importantly, even as the lock-down is gradually relaxed, it helps companies to not only sell their products but also increase their sales and earn significant profits.

27th May 2020 No Comments  

Effective ways to boost your restaurant marketing.

Have a restaurant that serves awesome food? Great! But guess what? That alone won’t bring more people to your doorstep. You need to bring more power to your brand to gain more customers.

No longer do restaurant owners depend on the word of mouth marketing for  their restaurants. However, considering the vicious competition with a 60% failure rate of the restaurant business, it is vital that you get your marketing strategy not just right but top-hole.

Worried? Don’t be.

Here is the proper guide to make you go from zero to a hundred.

1. Go Social

We are in the era of food porn and social media platforms are buzzing with several pictures of delicacies that make people shed extra money. There are tons of social media platforms out there when it comes to food, Instagram is King, Facebook is Queen and the rest are puns. Having a website for your restaurant business is equivalent to having a food shop serving in every part.

A website opens up opportunities for a much larger market of consumers. The key to going social and gaining profit is posting top-notch food pictures and video clips. If you don’t know where to start, consider hiring a social media expert to give you valuable insight right away.

The Ultimate Guide to Restaurant Online Marketing - SinglePlatform


2.  Don’t leave Email and text promotions

If you’ve been gathering info from comment cards or promotional cards, don’t let that list of email addresses rest. There are two ways to grow your email list; by getting customers to fill forms in-person and by getting them to fill forms online.

I would suggest you pay close attention to the latter because the world is moving rapidly towards digital. Offer monthly 2-for-1 deals if people sign up with you or leave their business card. Target the customers back if they revisit, through email and text promotions.

3.  Collab

In today’s online-driven environment, ease of use is the king of the game. Many online delivery services streamline the ordering process, and people these days often love taking advantage of such delivery services.

Providing special coupons and everyday deals can be the main attraction for food lovers, one such app is Deal box.

Here are some delivery partner services you should consider:

– Zomato

– Swiggy

– Foodpanda

Also, you can partner with local delivery services to grow more.

5 Restaurant Digital Marketing Strategies That Work | WebConfs.com


4.  Tap into the power of Food bloggers/ Influencers

One of the greatest marketing strategies today is grasping on the network of other businesses. As a restaurant owner, you can leverage the network of local food bloggers and influencers by connecting with them and getting them to share content related to your restaurant.

If you are new in the restaurant business, this can be the best way to promote it. You can provide them incentives such as free meals to popularize your brand among their connections.

5. Customer Validation

Reviews play an important part in growing your business. So never miss an opportunity to re-share the customer reviews as it will drive you a new customer.

User-generated content is always a great way to develop personal and intimate engagement with users. Host a photo contest by asking customers to share their favorite meal, and share the entries on a dedicated content page which will leave a personal touch.

6. Paid and Unpaid Advertisement

The key difference between social media management and advertising is that social media management and its strategies for digital marketing for restaurants primarily deal with organic growth.

However, with social media advertising, you will have to set aside a designated budget to run ads on Facebook, Instagram, or another platform. Ads can be of different types but target the most efficient and traditional called Geo-Targeted Ads which will get the most value out of your online marketing efforts by investing right.

Geo-targeting ads help you save money, ensuring that only users in certain cities or within a specific radius see your ads (eliminating non-relevant clicks, which can cost you big ad bucks).

Along with ads, you can run several campaigns related to expanding the views.

7.  Show off

Social media marketing is one of the most powerful tools for any business. Social media marketing can put your restaurant in front of thousands of potential customers and can even break you in front of them.

Sharing your delicious dishes and menu can drive more customers as they know what they are paying for. Share beautiful pictures and videos and promote them. Sharing staff details and story will always give a personal touch to customers.

Share your successes and struggles, behind the scenes, workshops and anything else that might interest your customers.

8. Don’t miss out

Never miss out on any opportunity to make customers feel special. Plan festivals, birthday, anniversary coupons so that you be their first choice. Promote or share stalls in exhibitions, events, and promotions going nearby.

This is a lot of tricks and tips to start with. It takes time, organization, planning, patience, exclusive content, and creativity to create a successful marketing strategy. From building the foundation to keep trying different ways to better manage your restaurant, setting up your strategy won’t be a hassle if you follow the steps, tricks and try the resources mentioned above.

Let us know your thoughts in the comments below.

21st May 2020 7 Comments  

What is Digital Marketing? How can you make a career in Digital Marketing

Digital Marketing is a term we use to relate to all the online activities & efforts by companies to connect, communicate or engage with their audiences having internet access.

Resources like Search Engine, Social Media, Websites, and Emails are all used by marketers to connect with current and potential customers.

With the advent of advanced internet in the 1990s, people began to spend more time online than offline. In the 2000s, with mobile phones and laptops, more people got access to the internet and the accessibility helped marketers to find an effective way to attract, engage, and convert their target audience anywhere in the world.

The Evolution of Digital Marketing and Demand Generation in The ...

With internet penetration of more than 59% in the world out of which over 60% is through mobile phones, it has become very important for the brands to have their presence online.

What all is included in Digital Marketing?

Anything and everything that can promote your product or service to its right customer(s) online is a Digital Marketing tool.

Some very common and generally accepted tools are:

1. Website

It is a group of web pages with multimedia content and is generally used for creating primary online presence.

2. Blog Posts

It is a personal journal of an individual who shares his thoughts and ideas with like-minded subscribers on a frequent basis.

3. Email Marketing

Sending promotional mailers to a small or large number of people who have subscribed to your list.

4. Ebooks and White papers

Digital version of a book. It is generally used by marketers to attract leads for a product/service.

5. Social Media Marketing 

Promoting your brand through different social media platforms for engagement, brand awareness or attracting site visitors.

6. SEO (Search Engine Optimization)

Optimizing your website to rank higher on different search engine result pages, therefore increasing organic traffic.

7. Search Engine Marketing (Most common, Google Adwords)

Promoting or advertising your content on search engines such as Google using PPC (Pay-per-click) methodology.

8. Influencer Marketing

Using influential people to promote your brand online. Most common platforms for influencer marketing are Instagram and YouTube.

9. Online PR 

To get featured in digital publications, blogs, and other content websites. SImply, Offline PR using digital medium.

10. Content Marketing

Leveraging content  online in any form to drive action from your current or potential customers.

Why is Digital Marketing so important?

Accessibility

Your brand can engage with their current and potential customers in Real-time.

Reach

Your brand can communicate anywhere, anytime and with anyone with less than the fraction of offline marketing costs.

Customization

You can create different messages for different customers based on their preferences and personality.

What are the main ingredients to an amazing digital campaign?

It has to be an integration of 

Good Design

Worthwhile Experience

Knowledgeable Content, and

Latest Technology

How can you make a career in Digital Marketing?

Career in Digital Marketing Social 101

To become a successful Digital Marketer you need to follow these steps:

1. Think

Yes, the very first thing you need to do is to understand your passion and goals. What is it that excites you the most and kicks you out of your bed (or that NETFLIX marathon) everyday.

If the answer to that question is to create stories, imagine the impossible, influence people towards an idea, give a human voice to digital communications or as simple as sharing ideas/opinions on Social Media, you’re ready to jump in.

2. Be Online

Create a strong online presence by engaging in relevant conversations, discussions and arguments. Create and share original content online to create a fan-base and understand the dynamics of Online Media.

3. Feed your Creative Juices

Read Blogs, browse good design on Pinterest & Behance, watch youtube videos & podcasts, follow content-rich pages on Facebook & Instagram, and go through the top winning designs on Awwwards.

4. Learn through Online Courses (Opt for a Certification) &

Read Books

There are plenty of courses available (few of them for free) that you can avail at Hubspot, Udemy, EdX, and Coursera. My personal favourite is Hubspot Inbound Marketing & Complete Digital Marketing Course at Udemy. You can also buy books from Amazon to learn basic or advanced Digital Marketing, for a beginner ‘The New Rules of Marketing & PR’ by David Meerman Scott is a must-read. Also follow his informative blog here.

5. Network

Meet like-minded people in your college or LinkedIn or Alumni Association. Discuss your ideas with them and ask for reviews, you will get an unbiased opinion of how good/bad your ideas are. Don’t get demotivated by criticism, take it in a constructive manner.

6. Work, work, work

There’s no alternative to work experience. Look out for internships using LinkedIn, Internshala or LetsIntern. If you want to freelance, find your clients at Freelancer. If you don’t like both the options, start working on Dummy Projects (you dad’s business or your friend’s startup, anything) to build an amazing portfolio.

7. Say ‘Yes’ to anything

Don’t carry your pride while looking out for work, it won’t get you anywhere. Be ready to do every kind of work because there is no such thing as bad work experience.

8. Build your personal brand

Share your thoughts and ideas on online forums or through comments section in Blogs or Social Media. Become a LinkedIn pro by forming strong connection and engaging is frequent conversations. Publish and share your blog with everyone in your circle and offer free advice.

9. Form new ideas

It’s a good thing to get inspiration from others’ ideas and build your own around them but the world acknowledges only those ideas that are new & fresh. Try out new concepts, you have got nothing to lose.

10. Just f**king START

To make it possible you need to Start. Not tomorrow, not next week but today. You can always make time for things you love so don’t give me that bullshit. If you really want to be a Digital Marketer, start with a small step, but start Today!

If you want personal advice for your career or you want a Digital Marketing Agency who can do the hard work for you, I would love to meet and know you.