A social media calendar is an overview of your upcoming social media posts, organized by date, time and important notes. It is used by social marketers to plan posts, manage campaigns, and review ongoing strategies.
It usually includes some combination of these elements for each post:
-The date and time it will go live
-The social platform and account on which it is to be published
-Copy and creative assets (i.e., photos or videos) required
-Links and tags
For great social media marketing, a dynamic social media calendar is a must, which lays at the core of it. Let us help you with insightful tips on how to create a social media calendar in this blog.
Choosing post types and formats
Gone are the days when just a static post was enough to garner a good reach, but in the current times its recommended to include a mix of content (images, videos, gifs, articles, reposts) and formats (carousel posts, reels, polls, stories, live videos).
After finalising the post format, one should focus on the types of posts to be included in the social media calendar for the month. This may include holidays, events, product launches, sales, news/updates, Q&A, roundups, etc.
Establish your posting frequency
Once you know what to post, the next step is to consider when to post.
While drafting a social media posting schedule, keep in mind your business goals, available resources, and audience engagement patterns.
Choosing the right platforms
Prioritize your publishing aspects, such as whether you will post on a single or multiple social networks, your target audience, and your budget. Indulge in a thorough research about post timings, competitor marketing, and the presence and engagement of your target audience on varied platforms. You may start with the most popular platforms (Instagram, Facebook, and LinkedIn) and gradually increase the visibility on other platforms.
Using social media management tools
You have an array of tools available online for social media management and calendar creation to ease your planning and sharing with your team. These can aid you in handling content planning: keep an eye on what’s being worked on, who is working on it, and when it’s due to go live. This avoids last-minute hassles and gaps in your content. Errors like posting the same thing twice, accidentally publishing an unfinished post, or a disgruntled employee posting on the company’s behalf are also removed when maintaining a social media calendar via tools.
Schedule, track and monitor your posts
Scheduling posts ahead of time not only gives you peace of mind but also gives your team enough time to fact-check the information.
Once the post is live, you may track the performance of your posts and classify the ones that are getting the most engagement and driving results. You may use these findings to implement tests on different platforms and experiment with what resonates with your audience. This will help you build a social media calendar with more accuracy that is sure to hit the target audience and generate leads.
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