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Brand Launch and Integrated Marketing for Kearo – An innerwear fashion brand

Kearo is a D2C brand that sells trendy underwear for men and women. The brand was looking to launch their business and create a buzz on social media. They wanted to increase their following and engagement, as well as drive sales through their ecommerce store and social media marketing.

Challenge: How do we develop a Digital Dominance?

Kearo approached us with a clear idea of what they wanted, but needed help with execution. They were unsure of how to create a strong brand identity and how to reach their target market while maximizing their sales performance through social media marketing and ecommerce.

Solution: An Integrated marketing solutions

We worked closely with Kearo to develop a comprehensive digital marketing strategy. We conducted extensive market research and planning to create a unique brand identity and positioning. We also helped ideate the product mix and pricing strategy to ensure the brand was competitive in the market.

We started with a beta mode on Instagram. We then scaled the brand’s social media followers through a mix of organic and influencer content. We worked with relevant influencers in the fashion and lifestyle industry to promote Kearo’s products and create a buzz on social media.

In addition to social media, we also produced high-quality content for Kearo’s ecommerce store, website, and social media campaigns. We developed multiple mood boards for the model and product shoot for the brand, completing the entire production process in just one day to optimize client spend. The content produced was used across various digital channels, driving engagement and sales for six months.

To enhance Kearo’s ecommerce store, we designed and developed a vibrant and playful website that reflected the brand’s identity. We added two special UX functionalities, ‘Match a Pair’ and ‘Build a Pack,’ that helped customers find the right product for their needs. The store resulted in a low cart abandonment rate and bounce rate, leading to increased sales and revenue.

Results

  • Increased social media following by 7,000 in just 6 months
  • Achieved a social media engagement rate of 13%
  • Produced content for 6 months of digital campaigns, saving client time and resources
  • Achieved a low cart abandonment rate and bounce rate on the ecommerce store
  • Helped KEARO create a strong brand identity and positioning in the market
  • Achieved a ROAS of 3x

Conclusion

At our digital marketing agency, we take pride in helping businesses like Kearo launch and scale their brand. By providing comprehensive digital marketing services, we were able to create a strong brand identity, reach Kearo’s target market, and drive engagement and sales.

The importance of personalization in digital marketing

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