3rd March 2023 No Comments 

Social media marketing ideas (or strategies) for B2B businesses 

According to a report by LinkedIn, 84% of B2B buyers use social media in their decision-making process. They use social media channels to engage with their peers, promote their businesses, spread awareness about their businesses, and stay informed about their industry. 

As B2B businesses are blooming on social media, let us glance through the social marketing ideas that work best for them.

Posts and Videos on Company History, Milestones/Achievements

Company history plays an important role in branding a B2B company online as it gives life to the business by narrating the story of how the business started, its vision, mission, etc. This helps potential clients know what you do and why you do it.

Posts and videos about milestones achieved by your brand also increase your chances of getting new clients as they increase the trust of clients in your business.

Case Studies

Case studies allow people to learn more about how your business helps solve client problems. A B2B case study tells a detailed story that can help you build credibility in your business.

Blog Posts

To leverage SEO scores and website visibility, blog posts are effective for B2B businesses. They also help increase social media engagement when you share them on different platforms.

Explainer Videos

Explainer videos help introduce your product, its working, uses, benefits and so on as well as explain the topic of your post. As the majority of the audiences on the Internet prefer a quick and easy explanation about a product, explainer videos can be used to convey information effectively.

Corporate Images

An image with information related to your business, a new product launch, or a company event is the best way to convey business updates and make audiences aware of the happenings in your company.

Infographics

Infographics make it easier for clients to understand complex concepts in an engaging way. It displays important data, statistics, flowcharts, etc. about the brand.

Clients Testimonials

One of the simplest ways to attract new clients is to post existing client testimonials on your blog or website and share them on social media platforms.When audiences read about the experiences of others with your product or service, they engage with the brand easily.

Interactive Content

Interactive content such as asking questions, polls, quizzes, videos, and more can be extremely valuable for lead generation. When people interact with your content, you’ll drive engagement regarding your brand on social media, which can further become a lead for your business.

Employee Spotlight

This type of content gives a glimpse of how employees feel working for your company. It can attract potential employees as well as clients for your business. 

A Social Media Promotion Agency will assist your company in making the most of social media. 
Social 101 is the best digital marketing agency in Surat and a leading web development company in Surat that provides the best social media marketing services with measurable results and satisfied customers. 
Connect with us today.

Digital Marketing For Business During Uncertainty
23rd July 2020 12 Comments 

Digital Marketing for Businesses during COVID-19

Ever since the pandemic hit the world, there has been a major impact on the economy worldwide. While grocery stores have been left with empty shelves while restaurants are like ghost towns.

In such a scenario, your first instinct would probably be to cut on costs where possible, but your marketing budget should not be one to immediately be put on hold. The smartest companies in the landscape right now will be taking the lemons of uncertainty, panic, and global disruption and turning them into lemonade.

People will be online now and shopping a lot more than they normally would. So here are some tips for what you should consider doing at the moment, which will not only help you generate income in the short term, but also make your business more resilient in the long term.

Tips to consider - Social101

Balancing present campaigns and always-on activities

In this time of the pandemic, you should have two types of activities happening on your Social Media. One, very specific to the cause, and the other one thinking about the long term; an ongoing activity that continues to retain a brand’s presence in the minds of people.

Branding + Campaigning - Social101

Review your STP

Although this one might not necessarily relate to Digital Marketing, Digital Media plays a major role in segmentation, targeting, and positioning for a brand. This might be a good time to evaluate these 3 core elements of marketing.

Three core elements of marketing - Social101

Improve your digital value

A website needs to communicate the core brand offering and brand personality. It should give a great opportunity to add value to the customers and so develop a preference towards their brand and support purchase intent. This may also include using a new tone of voice to communicate with your customers digitally.

Improving the digital value - Social101

Create or extend your online ad campaigns

If you already have an ongoing campaign, review and analyze it. Check google analytics to understand which campaigns are running well and would still be relevant and which ones should be called off. If possible, also create new ones.

Creating ad campaigns - Social101

Create video content

There is nothing more interactive and communicative as video content. Period. Videos are a very effective way to develop brand awareness and to make people discover your products. Statistics say that video content is proven to work better than picture content.

Communicate through video - Social101

Pay per click advertisement

At this time, most of the people are at home in front of their screens, possibly looking anything relevant that comes in front of their eyes. So this is a great time to use PPC to your business’s advantage since it is also one of the most cost-effective ways.

PPC to your business advantage - Social101

SEO and online reviews

Use local SEO strategies to increase your chances of appearing in “near me” and thus increasing chances of people turning up to you first. Another great way is to get positive reviews on google for your brand. Google reviews are proven to shape the customer’s decisions to opt for your brand since they are most open and flexible.

SEO startegy - Social101

Businesses must use some of these steps and strategies to cope up with the ongoing economical difficulties to make sure their brand survives and even stands out. These digital marketing tips will surely help you with the flow of revenue. Head over to our BLOG https://social101.in/social-media-marketing-post-covid19/ to see how Social Media can be used as a growth catalyst post-Covid. Have a great day!