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DIGITAL MARKETING FOR BUSINESS DURING UNCERTAINTY

Ever since the pandemic hit the world, there has been a major impact on the economy worldwide. While grocery stores have been left with empty shelves while restaurants are like ghost towns.

In such a scenario, your first instinct would probably be to cut on costs where possible, but your marketing budget should not be one to immediately be put on hold. The smartest companies in the landscape right now will be taking the lemons of uncertainty, panic, and global disruption and turning them into lemonade.

People will be online now and shopping a lot more than they normally would. So here are some tips for what you should consider doing at the moment, which will not only help you generate income in the short term, but also make your business more resilient in the long term.

Tips to consider - Social101

Balancing present campaigns and always-on activities

In this time of the pandemic, you should have two types of activities happening on your Social Media. One, very specific to the cause, and the other one thinking about the long term; an ongoing activity that continues to retain a brand’s presence in the minds of people.

Branding + Campaigning - Social101

Review your STP

Although this one might not necessarily relate to Digital Marketing, Digital Media plays a major role in segmentation, targeting, and positioning for a brand. This might be a good time to evaluate these 3 core elements of marketing.

Three core elements of marketing - Social101

Improve your digital value

A website needs to communicate the core brand offering and brand personality. It should give a great opportunity to add value to the customers and so develop a preference towards their brand and support purchase intent. This may also include using a new tone of voice to communicate with your customers digitally.

Improving the digital value - Social101

Create or extend your online ad campaigns

If you already have an ongoing campaign, review and analyze it. Check google analytics to understand which campaigns are running well and would still be relevant and which ones should be called off. If possible, also create new ones.

Creating ad campaigns - Social101

Create video content

There is nothing more interactive and communicative as video content. Period. Videos are a very effective way to develop brand awareness and to make people discover your products. Statistics say that video content is proven to work better than picture content.

Communicate through video - Social101

Pay per click advertisement

At this time, most of the people are at home in front of their screens, possibly looking anything relevant that comes in front of their eyes. So this is a great time to use PPC to your business’s advantage since it is also one of the most cost-effective ways.

PPC to your business advantage - Social101

SEO and online reviews

Use local SEO strategies to increase your chances of appearing in “near me” and thus increasing chances of people turning up to you first. Another great way is to get positive reviews on google for your brand. Google reviews are proven to shape the customer’s decisions to opt for your brand since they are most open and flexible.

SEO startegy - Social101

Businesses must use some of these steps and strategies to cope up with the ongoing economical difficulties to make sure their brand survives and even stands out. These digital marketing tips will surely help you with the flow of revenue. Head over to our BLOG https://social101.in/social-media-marketing-post-covid19/ to see how Social Media can be used as a growth catalyst post-Covid. Have a great day!

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