Connect with us

Let's talk about your business

Send

Our Blog

Latest News

Digital Marketing for Businesses during COVID-19

Ever since the pandemic hit the world, there has been a major impact on the economy worldwide. While grocery stores have been left with empty shelves while restaurants are like ghost towns.

In such a scenario, your first instinct would probably be to cut on costs where possible, but your marketing budget should not be one to immediately be put on hold. The smartest companies in the landscape right now will be taking the lemons of uncertainty, panic, and global disruption and turning them into lemonade.

People will be online now and shopping a lot more than they normally would. So here are some tips for what you should consider doing at the moment, which will not only help you generate income in the short term, but also make your business more resilient in the long term.

Tips to consider - Social101

Balancing present campaigns and always-on activities

In this time of the pandemic, you should have two types of activities happening on your Social Media. One, very specific to the cause, and the other one thinking about the long term; an ongoing activity that continues to retain a brand’s presence in the minds of people.

Branding + Campaigning - Social101

Review your STP

Although this one might not necessarily relate to Digital Marketing, Digital Media plays a major role in segmentation, targeting, and positioning for a brand. This might be a good time to evaluate these 3 core elements of marketing.

Three core elements of marketing - Social101

Improve your digital value

A website needs to communicate the core brand offering and brand personality. It should give a great opportunity to add value to the customers and so develop a preference towards their brand and support purchase intent. This may also include using a new tone of voice to communicate with your customers digitally.

Improving the digital value - Social101

Create or extend your online ad campaigns

If you already have an ongoing campaign, review and analyze it. Check google analytics to understand which campaigns are running well and would still be relevant and which ones should be called off. If possible, also create new ones.

Creating ad campaigns - Social101

Create video content

There is nothing more interactive and communicative as video content. Period. Videos are a very effective way to develop brand awareness and to make people discover your products. Statistics say that video content is proven to work better than picture content.

Communicate through video - Social101

Pay per click advertisement

At this time, most of the people are at home in front of their screens, possibly looking anything relevant that comes in front of their eyes. So this is a great time to use PPC to your business’s advantage since it is also one of the most cost-effective ways.

PPC to your business advantage - Social101

SEO and online reviews

Use local SEO strategies to increase your chances of appearing in “near me” and thus increasing chances of people turning up to you first. Another great way is to get positive reviews on google for your brand. Google reviews are proven to shape the customer’s decisions to opt for your brand since they are most open and flexible.

SEO startegy - Social101

Businesses must use some of these steps and strategies to cope up with the ongoing economical difficulties to make sure their brand survives and even stands out. These digital marketing tips will surely help you with the flow of revenue. Head over to our BLOG https://social101.in/social-media-marketing-post-covid19/ to see how Social Media can be used as a growth catalyst post-Covid. Have a great day!

Digital Marketing Ideas for Educational Institutions
Social Media Marketing For Fashion Business During COVID

12 Comments

  1. It is my belief that mesothelioma is actually the most fatal cancer. It contains unusual characteristics. The more I look at it the harder I am sure it does not conduct itself like a true solid cells cancer. In the event mesothelioma can be a rogue viral infection, therefore there is the probability of developing a vaccine and also offering vaccination for asbestos open people who are at high risk of developing foreseeable future asbestos related malignancies. Thanks for expressing your ideas for this important ailment.

  2. Greetings, There’s no doubt that your blog could possibly be having internet browser compatibility problems. When I look at your site in Safari, it looks fine however when opening in Internet Explorer, it has some overlapping issues. I simply wanted to provide you with a quick heads up! Other than that, wonderful website!

  3. Aw, this was an incredibly good post. Taking the time and actual effort to create a great article… but what can I say… I put things off a whole lot and don’t manage to get nearly anything done.

  4. The subsequent time I learn a blog, I hope that it doesnt disappoint me as much as this one. I imply, I do know it was my choice to read, however I really thought youd have something interesting to say. All I hear is a bunch of whining about one thing that you can repair should you werent too busy searching for attention.

  5. What i do not realize is in reality how you are now not really a lot more smartly-appreciated than you may be now. You’re so intelligent. You understand therefore significantly in the case of this topic, made me personally believe it from numerous numerous angles. Its like men and women aren’t fascinated unless it is one thing to do with Lady gaga! Your personal stuffs outstanding. All the time take care of it up!

  6. I believe that avoiding packaged foods could be the first step so that you can lose weight. They may taste good, but highly processed foods have got very little vitamins and minerals, making you feed on more only to have enough power to get with the day. Should you be constantly taking in these foods, converting to whole grain products and other complex carbohydrates will help you to have more electricity while feeding on less. Great blog post.

  7. I liked as much as you’ll obtain performed right here. The cartoon is tasteful, your authored material stylish. nonetheless, you command get bought an edginess over that you wish be handing over the following. sick indisputably come further in the past once more as precisely the similar nearly very often inside case you shield this hike.

Leave a Reply