Digital Marketing is a term we use to relate to all the online activities & efforts by companies to connect, communicate or engage with their audiences having internet access.
Resources like Search Engine, Social Media, Websites, and Emails are all used by marketers to connect with current and potential customers.
With the advent of advanced internet in the 1990s, people began to spend more time online than offline. In the 2000s, with mobile phones and laptops, more people got access to the internet and the accessibility helped marketers to find an effective way to attract, engage, and convert their target audience anywhere in the world.
With internet penetration of more than 59% in the world out of which over 60% is through mobile phones, it has become very important for the brands to have their presence online.
What all is included in Digital Marketing?
Anything and everything that can promote your product or service to its right customer(s) online is a Digital Marketing tool.
Some very common and generally accepted tools are:
1. Website
It is a group of web pages with multimedia content and is generally used for creating primary online presence.
2. Blog Posts
It is a personal journal of an individual who shares his thoughts and ideas with like-minded subscribers on a frequent basis.
3. Email Marketing
Sending promotional mailers to a small or large number of people who have subscribed to your list.
4. Ebooks and White papers
Digital version of a book. It is generally used by marketers to attract leads for a product/service.
5. Social Media Marketing
Promoting your brand through different social media platforms for engagement, brand awareness or attracting site visitors.
6. SEO (Search Engine Optimization)
Optimizing your website to rank higher on different search engine result pages, therefore increasing organic traffic.
7. Search Engine Marketing (Most common, Google Adwords)
Promoting or advertising your content on search engines such as Google using PPC (Pay-per-click) methodology.
8. Influencer Marketing
Using influential people to promote your brand online. Most common platforms for influencer marketing are Instagram and YouTube.
9. Online PR
To get featured in digital publications, blogs, and other content websites. SImply, Offline PR using digital medium.
10. Content Marketing
Leveraging content online in any form to drive action from your current or potential customers.
Why is Digital Marketing so important?
Accessibility
Your brand can engage with their current and potential customers in Real-time.
Reach
Your brand can communicate anywhere, anytime and with anyone with less than the fraction of offline marketing costs.
Customization
You can create different messages for different customers based on their preferences and personality.
What are the main ingredients to an amazing digital campaign?
It has to be an integration of
Good Design
Worthwhile Experience
Knowledgeable Content, and
Latest Technology
How can you make a career in Digital Marketing?
To become a successful Digital Marketer you need to follow these steps:
1. Think
Yes, the very first thing you need to do is to understand your passion and goals. What is it that excites you the most and kicks you out of your bed (or that NETFLIX marathon) everyday.
If the answer to that question is to create stories, imagine the impossible, influence people towards an idea, give a human voice to digital communications or as simple as sharing ideas/opinions on Social Media, you’re ready to jump in.
2. Be Online
Create a strong online presence by engaging in relevant conversations, discussions and arguments. Create and share original content online to create a fan-base and understand the dynamics of Online Media.
3. Feed your Creative Juices
Read Blogs, browse good design on Pinterest & Behance, watch youtube videos & podcasts, follow content-rich pages on Facebook & Instagram, and go through the top winning designs on Awwwards.
4. Learn through Online Courses (Opt for a Certification) &
Read Books
There are plenty of courses available (few of them for free) that you can avail at Hubspot, Udemy, EdX, and Coursera. My personal favourite is Hubspot Inbound Marketing & Complete Digital Marketing Course at Udemy. You can also buy books from Amazon to learn basic or advanced Digital Marketing, for a beginner ‘The New Rules of Marketing & PR’ by David Meerman Scott is a must-read. Also follow his informative blog here.
5. Network
Meet like-minded people in your college or LinkedIn or Alumni Association. Discuss your ideas with them and ask for reviews, you will get an unbiased opinion of how good/bad your ideas are. Don’t get demotivated by criticism, take it in a constructive manner.
6. Work, work, work
There’s no alternative to work experience. Look out for internships using LinkedIn, Internshala or LetsIntern. If you want to freelance, find your clients at Freelancer. If you don’t like both the options, start working on Dummy Projects (you dad’s business or your friend’s startup, anything) to build an amazing portfolio.
7. Say ‘Yes’ to anything
Don’t carry your pride while looking out for work, it won’t get you anywhere. Be ready to do every kind of work because there is no such thing as bad work experience.
8. Build your personal brand
Share your thoughts and ideas on online forums or through comments section in Blogs or Social Media. Become a LinkedIn pro by forming strong connection and engaging is frequent conversations. Publish and share your blog with everyone in your circle and offer free advice.
9. Form new ideas
It’s a good thing to get inspiration from others’ ideas and build your own around them but the world acknowledges only those ideas that are new & fresh. Try out new concepts, you have got nothing to lose.
10. Just f**king START
To make it possible you need to Start. Not tomorrow, not next week but today. You can always make time for things you love so don’t give me that bullshit. If you really want to be a Digital Marketer, start with a small step, but start Today!
If you want personal advice for your career or you want a Digital Marketing Agency who can do the hard work for you, I would love to meet and know you.
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