Ace B2B Marketing with Social Media

With social media as the main focus on everyone’s phones, everybody is switching to advertising there. The first thing you see when you wake up in the morning is your phone, and one is likely to check their social media to pass their time.

Why not use this time to capture one’s attention with ads relevant to the user? The majority of online companies are already doing it, so can you!

Many B2B (Business-to-business) companies have already transferred their marketing strategies to focus on social media.

Companies like Microsoft, IBM and Social101 have carried out their operations smartly, engaging and interesting their audience in the best way. Their success stories are an inspiration to other companies to go for it!

Why Should You Switch to Social Media Marketing?

In the B2B world, another business will only engage with you when you have a solution to the problem they’re facing. Before they approach your company, they would likely first check out your popularity.

In the futuristic tech world, this would take place online before it takes place over a call. So you must satisfy their expectations and prove that your company is the one they’re looking for. Once they are familiar with your brand image, they will reach out to you.

Choosing social media to promote your business might seem unreal to you at first. You might think your industry has nothing to do with social media because you will rarely find any clients interested in your products out there.

It’s true, many B2C (Business to Consumer) companies have paved their way through social media to find their customers. A small percent of these clients are also looking for a brand like yours out there. Get out your magnifying glasses and spot them!

You need to tailor your brand on social media according to your clients. Once you have set up your website, you can’t just sit there, waiting for someone to knock on your door.

Transform your website so that it speaks more about your client’s desires rather than your business. See the world from their eyes, and you’ll know what to improvise.

Define Your Goals

The first step to building your presence online would be to set up your goals in mind. Do you want to spread more awareness related to your brand and its objectives?

Or do you want to generate more leads? All goals will have different paths towards their completion and success. So before you step out, check out the destination.

Plan your content according to the goals set in your mind. Advertise your image accordingly to get the best results, in terms of leads, or generating revenue.

If you’re not clear about your destination, the path will be a hazy one, full of curves and corners. Your clients should get a clear image of your brand at one glance, so make their time worth it.

As one scroll through Instagram, they expect to see something exciting rather than just a product being advertised. Your brand needs to tell a story that appeals to their emotions and develops a deep connection.

Engage with your audience through your brand voice instead of just posting content like a robot. Develop a human touch within your company’s online profiles. Add some flavor to the cake so that users will come back for more.

Identify your Platform

When it comes to B2B marketing, LinkedIn has proven to be the most effective in terms of generating leads. It is an online platform for business professionals where they can connect easily based on their occupations. It is used by a majority of B2B marketers because that’s where you find the business crowd.

However, you shouldn’t be restricted to LinkedIn just because it provides you success on one of the coins. There is more to your business than just gaining new clients. For a company to be well-known, it should be popular among everyone around you.

Branding your company should be one of the first goals in your mind. Accomplish your brand recognition by branching out to Facebook, Instagram, and Twitter.

Entertain your target audience and they will definitely spread the word about your brand to others. Spice up your online profile with memes, GIFs, photo collages, or interesting videos to spark up your presence on social media platforms

Increase your brand loyalty with the help of other interactive social media platforms. Connect with your audience. Answer their queries. Uplift your brand name with the most popular social media platforms on the internet today.

Where to Start?

The path may seem clear now, but the first step may be hesitant. You can do deep research about your competitors and their face in the digital market. Check out how they started out on their journey, and you’ll be impressed with how far they have reached.

Don’t be intimidated by their glory. Instead, take inspiration from their campaigns. If they have failed with some strategies, look for a clearer path as you learn from their mistakes.

While setting up your company online, including your employees’ backgrounds and journeys through your content.

This will give it a human touch and will allow your customers to feel more connected to your company as they build up their faith.

You can even encourage your employees to share your content on social media to build up followers. A person is more likely to check out a product referred by a friend rather than a business.

Analyze and Grow

With everything – captions, posts, and videos – set up in their appropriate seats, you’re good to go. As you start climbing the hills, check out the rocks and gear up accordingly. You can analyze the results of your campaigns through various tools on social media platforms.

For example, Facebook Analytics tools will provide you with charts and graphs to show you the extent of your reach to potential customers. Use this information to plan smarter campaigns n the future and avoid those rocks.

Every new beginning has a rough start. You’ll take time to get used to the stage. But once you attain popularity, the seats will be filled with clients awaiting your show.

The Emerging New Trend – Augmented Reality Marketing

The digital world is growing fast around us and the competition in the market is soaring high. With an increase in customer demands, technology is picking up its pace.

Ordering products online and getting them delivered to your doorstep made life easier. One didn’t have to waste their time browsing stores throughout their evening.

However, that didn’t seem enough. Most customers were dissatisfied with the orders delivered to their homes. The outfits didn’t fit them right, or they didn’t feel ‘awesome’ wearing those sunglasses.

The tech world always finds an answer to our problems. And soon, we entered into a world of augmented reality marketing. This involves converting the unreal environments into realistic experiences for the customers.

In other words, it allows the customers to engage with the product before they purchase it. This experience satisfies their needs and increases re-visits to your website.

Why Should You Develop AR?

This new and upcoming trend is yet to be adopted by various brands in India.

So, yours could be one which could stand out well in comparison to your competitors. Including AR in your brand’s shopping experience will definitely attract more customers and increase your revenue.

With this new digital technique, you can interact with your customers outside the shop. It is a known fact that they would like to try out some products before they buy them.

Now, you can give your customers a visual appearance of themselves dressed in new clothes. It would only require them to use their phone cameras. Then, they could try on clothes, sunglasses, or even makeup, without ever visiting your store!

Marketing your products using AR will contribute greatly to building your reputation. Your brand name will become popular on the streets and customers will flock to your website.

You won’t have to worry about maintaining inventory anymore. It will be a win-win situation for both the customers and your brand.

Who Has Done It Before?

Before you second-guess the success capabilities of AR marketing, let’s see some examples.

Brands who have implemented this technique have gone over the top with their sales records. Let’s check them out.


The popular eyewear brand took the internet by storm when it introduced its new marketing campaign. It allows the customer to try on their products online by recording a video of their face.

The home page on their website urges customers to try on the new feature. Users are usually compelled to give in a few minutes of their time for a unique experience.

So once the video has been recorded from all angles, the website will display a list of products based on their face shape.

They also provide great recommendations on which frames would suit one best. A customer would not tend to leave their website without an order booked to be delivered.


This is a fast-growing internet company in Surat creating Virtual Reality videos for various brands.

It covers many sectors like tourism, showrooms, interiors, industries, and even real estate. This company was developed to save the customers’ time otherwise wasted in visiting places around the world.

Melzo gives an opportunity to businesses, allowing them to convert 3D spaces into 360° views using their smartphones. This allows the customer to see a house by swiping on their phone as they view every detail. The ceiling, the floor, the walls, or the balcony – all can be seen as one relaxes in their chair.

Similarly, travel enthusiasts can visit the seven wonders of the world through a 360° breathtaking view from their laptop. Customers can even enter virtual car showrooms before they visit the store.

It’s quick and easy to set up a panoramic view of your store with help from Melzo. When customers will visit your store in the virtual world, they’ll be compelled to visit the real one too.

BlinkLink Solutions

This company based in Surat uses virtual reality to transform construction designs into 360° views.

It allows the clients to see buildings and their interiors before it is constructed. This eases out their decision-making process before purchasing a property.

It is also advantageous for designers who can make improvements to the interiors by viewing it from all angles.

The company offers VR walkthrough videos where one can see the building in detail. The colors and the tiles can be rearranged and tried out in diverse combinations before finalizing the look.

This feature has proven valuable to many companies looking for a new marketing campaign. Thereafter, they tend to choose BlinkLink Solutions for the best experience they could rarely get elsewhere.

The World is Changing

Marketing hasn’t been the same as before. Earlier, it was a need to buy essential products. Today, this need has evolved into a demand involving luxurious satisfaction.

Nowadays, you can allow your customers to interact with your brand easily and efficiently. Be it visiting your store or trying on your products, AR has it covered as the customer relaxes at home.

You can bring your large scale products into the meeting rooms as virtual models. Discuss and resolve those errors which will otherwise waste your money and time. You can develop better designs aimed to please the customer.

Then, it also allow them to customize their product online according to their wishes. Colors, patterns, and shapes can be altered with a simple click on their phone. With this information, you can improve your customer services and please their requests without much hassle.

Business cards and brochures are also gradually entering this new world of marketing. A simple QR code on your business card can be scanned by customers to gain more information about your brand.

After scanning the code, they could be led to your website, fulfilling their curious requirements.

Brochures, too, can be scanned to see videos, elaborating on the information about your brand and its products. Your designer lehengas can be brought to life as a video captures a woman showing off its styles.

Empty buildings on the brochure can also be made more interesting through these breakthroughs in VR.

Your explorations will be never-ending with augmented reality marketing. There will always be something innovative around the corner waiting to be discovered.

The sky is not the limit, it is just the beginning!

7 Reasons Why Influencer Marketing is more effective than Traditional Marketing

Gone are those days when media coverage was the only way to reach out to the mass audience.

Today, people spend the majority of their time online on different Social Media Platforms. This has resulted in the mushrooming of Influencers on different Social Media Platforms which have given birth to Influencer Marketing.

We at Social 101, as a part of our Influencer Marketing Management Research, have listed down 7 reasons on how Influencer Marketing is giving a tough fight to the conventional media:

Targeted Reach

Influencer marketing campaigns can be used to target audiences from a specific niche. Marketers use many methods to identify the right influencers with the kind of target audience required for any particular brand campaign.

Brands can work with influencers from different categories including Fashion, Lifestyle, Food, Travel, and Technology or can select influencers demographically. Before selecting any Influencer, the brand can also access the demographics and insights from Influencers’ social media account.

Better ROI

Influencer marketing is proven to offer better returns in comparison to conventional outdoor/media advertisements.

Many big companies and startups in India have experienced better ROI from Influencer Marketing over other forms of marketing. There have been reports suggesting cases in which return from Influencer marketing exceeding 10x times.

Check out:

Influencers Impact Purchasing Decision

Influencers are known to be the thought-leaders in their segment which makes their followers look up to them for their buying decisions.

There have been many studies suggesting that more than 40% of people accept the fact that they made a buying decision after seeing a social media influencer. Influencer marketing is known to be highly beneficial in terms of conversions.

Access to Millenials

India has more than 65% of its population under the age of 25, this gives immense power to Instagram Influencers in terms of their outreach.

Most of the millennials religiously engage with their favorite influencer through likes, comments, and participation in contests or giveaways.

Shareability across platforms

It is very common for people to frequently share the content created by their beloved Influencers with their own followers, expanding the reach of the campaign to an even greater audience.

Influencers are experts in creating content that has the power to go viral easily in comparison to conventional media.

Actionable Insights

Influencer marketing campaigns can yield actionable data for brands. From engagement information such as views, likes, comments, and shares, to click-through rate (CTR), acquisitions, social sentiment, and other important KPIs, brands not only have the ability to reach new audiences through influencer marketing, they can learn about the behaviors of their own customer base as well.

Builds Trust

When Influencers post about a company’s product/service, they are essentially using their credibility to build trust among your potential audience.

When an influencer is posting about a brand, it portrays the brand as an industry thought leader because of the social authority of that personality.

Influencer Marketing is the go-to strategy for 2018 if you wish to make your brand go viral at low-cost and time. We can help you manage Influencer Marketing for you, we work with many influencers across India.

Get in touch with us to know more about how Influencer Marketing can do wonders for your brand.