Digital Marketing for Businesses during COVID-19

Ever since the pandemic hit the world, there has been a major impact on the economy worldwide. While grocery stores have been left with empty shelves while restaurants are like ghost towns.

In such a scenario, your first instinct would probably be to cut on costs where possible, but your marketing budget should not be one to immediately be put on hold. The smartest companies in the landscape right now will be taking the lemons of uncertainty, panic, and global disruption and turning them into lemonade.

People will be online now and shopping a lot more than they normally would. So here are some tips for what you should consider doing at the moment, which will not only help you generate income in the short term, but also make your business more resilient in the long term.

Tips to consider - Social101

Balancing present campaigns and always-on activities

In this time of the pandemic, you should have two types of activities happening on your Social Media. One, very specific to the cause, and the other one thinking about the long term; an ongoing activity that continues to retain a brand’s presence in the minds of people.

Branding + Campaigning - Social101

Review your STP

Although this one might not necessarily relate to Digital Marketing, Digital Media plays a major role in segmentation, targeting, and positioning for a brand. This might be a good time to evaluate these 3 core elements of marketing.

Three core elements of marketing - Social101

Improve your digital value

A website needs to communicate the core brand offering and brand personality. It should give a great opportunity to add value to the customers and so develop a preference towards their brand and support purchase intent. This may also include using a new tone of voice to communicate with your customers digitally.

Improving the digital value - Social101

Create or extend your online ad campaigns

If you already have an ongoing campaign, review and analyze it. Check google analytics to understand which campaigns are running well and would still be relevant and which ones should be called off. If possible, also create new ones.

Creating ad campaigns - Social101

Create video content

There is nothing more interactive and communicative as video content. Period. Videos are a very effective way to develop brand awareness and to make people discover your products. Statistics say that video content is proven to work better than picture content.

Communicate through video - Social101

Pay per click advertisement

At this time, most of the people are at home in front of their screens, possibly looking anything relevant that comes in front of their eyes. So this is a great time to use PPC to your business’s advantage since it is also one of the most cost-effective ways.

PPC to your business advantage - Social101

SEO and online reviews

Use local SEO strategies to increase your chances of appearing in “near me” and thus increasing chances of people turning up to you first. Another great way is to get positive reviews on google for your brand. Google reviews are proven to shape the customer’s decisions to opt for your brand since they are most open and flexible.

SEO startegy - Social101

Businesses must use some of these steps and strategies to cope up with the ongoing economical difficulties to make sure their brand survives and even stands out. These digital marketing tips will surely help you with the flow of revenue. Head over to our BLOG to see how Social Media can be used as a growth catalyst post-Covid. Have a great day!

Social Media Marketing For Fashion Business During COVID

The global pandemic has taken a toll on the economies and every business inside it. To top it off, as the virus continues to spread, there are a lot of government restrictions imposed on trade which is becoming an even greater hardship for brands.

While some of the biggest brands are either bankrupt or have stopped operations, there are some that see demand or opportunity, depending on the industry. Most badly hit industries are tours and travels, fashion retail, airlines, automobile, etc while pharmaceuticals are at a boom.

Girls wearing mask - Social101

Well, if you own a fashion brand, we’d assume that you are facing your own share of misfortune, given the government restrictions on China and it being the biggest manufacturer of fashion.

But the way we, as brands, look at different scenarios can be two-fold. Meaning, you can sure cope up (if not benefit) with this situation while also showing your customers that you care about them and build a loyal community.

Stores in lockdown - Social101

Showing you care; empathy!

One of the basic rules of marketing says, “Customer is the king”, and our brands must ensure that we are there for them in these tough times, empathize with them and also show them the same. Share inspirational music and podcasts to make them feel positive.

Customer is the king - Social101

Get in on the challenges; a fun way to keep them engaged with the brand.

The virus sure has put a pause on the world, but don’t let them come between you and your customers. Find a way to keep them engaged. Get your hands on the trending challenges, do those pillow and blanket dress challenges, create a bingo board for the brand, and get your customers to fill them.

Fashion dress challenge - Social101

Altering the existing products and campaigns; more COVID specific.

Well, marketing is very dynamic. Every campaign that you build is either based on an event, occasion, or product line. Think of ways to mold these existing ones and create something new. Replace those body-fit work dresses with comfy loungewear. It’s a great way to give a zestful touch to your brand.

Showing the process; building trust.

To make your brand stand out in a relatively difficult time like this, you can take time to capture photos and videos of what goes behind the product and how is their product made from scratch, show a sustainable aspect of your brand if you have one. This is sure to improve trust and reliability for your brand.

Making of a dress - Social101

Boosting their morale; dance, music contests & live.

There isn’t anything more fun than dance and music. Host dance challenges, create a brand anthem for your customers and give them something to hum on during this quarantine. Also, try to get famous artists on board and do live with them.

Collaborate with influencers; increase reach.

Influencers play such a major role in shaping the ideologies of people. A brand must utilize this time to increase their visibility and capture a new audience, instead of just building on an existing audience. Think of ways to showcase your brand’s creativity through different influencers. Head over to our blog to understand how influencer marketing is more effective than traditional marketing.

Statistics showing the impact of Influencer Marketing - Social101

Communicate beyond your brand and products; ask questions, INTERACT!

One of the best ways to keep things going smooth is to simply COMMUNICATE. This communication goes beyond your brand and your product. Ask questions about your customers, get to know where your customers are from, simply ask them how they have been coping up with this, understand your customers’ likes and preferences. This is literally the best time that you can get to know them, you might as well use it to it’s fullest.

STOP and use your Social Media for adding community value; educate.

Alright, this last one is really important but not a lot of people might talk about it. Brands should not just be about themselves but also about the community. Don’t show your obsession with your brand, but rather add value to the community.

Educate them on precautions to stay safe during these times, tell them how they can cope up with this stress, sprout a stable and greater mental health.

Stay home - Social101
Wash your hands - Social101

Marketing is a dynamic field; one that has to adapt skilfully to every new event shaping our world. As we find ourselves in the midst of a situation that is pretty much as extraordinary as imagination may go, the nuances that go into marketing a brand will have to alter promptly in order to survive and strive. And social media is the current fad for carrying out marketing activities. Head over to our other blog to see how social media can be used as a growth catalyst. Have a great day!

Social Media as a Growth Catalyst after Covid-19

When the first case of corona virus was reported in India on January 30, 2020 none of us imagined that we would be locked up in our homes for months straight to protect our lives and also the lives of our loved ones. 

COVID-19 has forced governments around the world to impose lockdowns which have disrupted businesses, jobs, and livelihoods of countless people. Lockdowns have forced individuals and companies to adopt digital. 

Even the Kirana store near my apartments are now accepting online orders through Whatsapp or a third-party mobile app. These brick and mortar stores who were until now technologically disabled had to learn new technologies to survive the lockdown & COVID-19’s forced new normal. 

Many companies are laying off employees as part of their cost cutting policy in order to survive this pandemic. Economies of the countries are hurt badly. The first department which is to be faced with a cost cut is Marketing.

Given that Marketing of a product is generally outsourced for most companies so it is an easy target to chop budget from that department.

By carefully analyzing what our customers were doing, we tried quickly to understand what was going on. Within a few weeks, it became clear that this crisis was different. 

While certain industries like Travel and Hospitality and Retail were hit very hard and it felt like they may take a while to restart, many other industries it seemed could see a tremendous need and opportunity to invest in Digital Marketing technology.

Huge Cost savings:

Now is the time for the businesses to switch from print advertising, hoardings and billboards to Digital platform. This will help to reduce your marketing cost drastically. 

Also it is said that the internet consumption in India during lockdown rose 13%. As Marketing channels continue to proliferate and as brands look to deliver relevance through personalized content and creative, these costs have significantly escalated. 

Marketing consumer goods is imperative:

We have to accept the fact marketing consumer goods is more important now than ever. The consumer market is going to face a change in the buying behavior. More and more online and cashless buying will be preferred. 

Thus it is very much important for small businesses to reach the local audience by portraying the importance of their product using online tools like customizing the audience who will be able to see their products on their online feeds. 

Similarly, quick service restaurants (QSR) also are facing a bit of an existential crisis as dining out becomes risky and consumers instead are opting to order in. 

So, brands like McDonald’s, Subway, Chipotle that focused most of their Marketing efforts on brand awareness need to shift gears quickly to 1:1 personalized digital marketing — it is important that they direct consumers to their own or other food delivery services in order to survive. 

So here we are explaining how to amp up your digital quotient on various platforms through effective social media marketing.


5 Ways to Dominate 2020 with Social Media Marketing on Facebook

As per the reports of brandwatch, there are 60 million active business pages on facebook at this point of time. That’s a huge number. So how can my business cater a significant amount of reach, engagement and awareness amongst my targeted audience.

Since physical marketing has taken a blow back, it is important for small businesses to market their products on facebook. There are 2.6 billion people who actively use facebook. 

Imagine you, shedding lacks for hoarding, in the busiest area of your locality and being just able to reach the local audience. What if I say that you can reach a wider audience at just 1/4th of the budget of your physical marketing? Facebook does this for you.

Facebook is based on interest, not intent. Not every update you send out on your Facebook page should be promotional. Rather, 80% of your updates should be social. Otherwise, users won’t hesitate in clicking the unlike button on your page (it’s just a click away).

Approach your Facebook page from the mindset of building a community. Add value and start conversations with your audience.

It’s best to vary your posts to include different types of content:

Brand story posts

Authority building posts

Lead nurture posts

Personal posts


5 Easy Tips to Skyrocket Your Instagram Marketing This Year

On Instagram you need attractive images and grab your audience attention there. The focus is not much on content but the aesthetics of your page. Invest in photo editing tools for your content. 

Whether it’s Adobe Photoshop or VSCO, your content has to be stellar to grab audience eyes. To avoid being overly promotional but still market your brand, consider branded Instagram hashtags

Make effective use of free instagram tools. You can use various statistics like impressions, engagement data and can also view the breakdown of your followers like the age group, geography and active hours.

As said earlier, Instagram is more about how you can visually play with the graphics and attractive pictures. You can release small teasers about your product and increase the curiosity amongst the audience about the final launch. This will help you in keeping them glued. 

You can also use the sponsored ad features that will help you in increasing the reach and engagement with your audience. This gives brands the ability to target their audience in a whole new way. 

Post at the right times and avoid overposting. Post one to two times every day and check out when your followers are most active. Schedule posts to go live during those days and times.

Finally, be sure that you track the right metrics to see how your Instagram marketing efforts are paying off.


Expert Guide To Twitter Marketing

Twitter is a great place to have one on one interaction very quickly. Things move very fast at this platform. The first and the foremost thing on twitter is to have a really attractive bio. It has to be short, crisp and an engaging one.

Tweet during peak hours. There are certain hours in a day when you users are more active. Make sure that you are using twitter analytics in the next possible way.

Unlike instagram where hashtags are important, use minimum hashtags on twitter. One of the easiest ways to create more activity on your Twitter page is to create a Twitter poll.

Twitter is one of the best places to increase brand awareness and generate new leads, but things move quicker on the platform than any other social media network.

The average lifespan of one tweet is just a few minutes, and thousands of new tweets are generated every second.

At the core, Digital marketing agencies across the world are helping their clients to increase their online visibility on social media platforms even at a time when the offline world has come to a halt. This helps them to establish their relevance to their target groups and reassure them that they remain dedicated to providing the best quality services and products, even during these difficult times. Most importantly, even as the lock-down is gradually relaxed, it helps companies to not only sell their products but also increase their sales and earn significant profits.

Effective ways to boost your restaurant marketing.

Have a restaurant that serves awesome food? Great! But guess what? That alone won’t bring more people to your doorstep. You need to bring more power to your brand to gain more customers.

No longer do restaurant owners depend on the word of mouth marketing for  their restaurants. However, considering the vicious competition with a 60% failure rate of the restaurant business, it is vital that you get your marketing strategy not just right but top-hole.

Worried? Don’t be.

Here is the proper guide to make you go from zero to a hundred.

1. Go Social

We are in the era of food porn and social media platforms are buzzing with several pictures of delicacies that make people shed extra money. There are tons of social media platforms out there when it comes to food, Instagram is King, Facebook is Queen and the rest are puns. Having a website for your restaurant business is equivalent to having a food shop serving in every part.

A website opens up opportunities for a much larger market of consumers. The key to going social and gaining profit is posting top-notch food pictures and video clips. If you don’t know where to start, consider hiring a social media expert to give you valuable insight right away.

The Ultimate Guide to Restaurant Online Marketing - SinglePlatform

2.  Don’t leave Email and text promotions

If you’ve been gathering info from comment cards or promotional cards, don’t let that list of email addresses rest. There are two ways to grow your email list; by getting customers to fill forms in-person and by getting them to fill forms online.

I would suggest you pay close attention to the latter because the world is moving rapidly towards digital. Offer monthly 2-for-1 deals if people sign up with you or leave their business card. Target the customers back if they revisit, through email and text promotions.

3.  Collab

In today’s online-driven environment, ease of use is the king of the game. Many online delivery services streamline the ordering process, and people these days often love taking advantage of such delivery services.

Providing special coupons and everyday deals can be the main attraction for food lovers, one such app is Deal box.

Here are some delivery partner services you should consider:

– Zomato

– Swiggy

– Foodpanda

Also, you can partner with local delivery services to grow more.

5 Restaurant Digital Marketing Strategies That Work |

4.  Tap into the power of Food bloggers/ Influencers

One of the greatest marketing strategies today is grasping on the network of other businesses. As a restaurant owner, you can leverage the network of local food bloggers and influencers by connecting with them and getting them to share content related to your restaurant.

If you are new in the restaurant business, this can be the best way to promote it. You can provide them incentives such as free meals to popularize your brand among their connections.

5. Customer Validation

Reviews play an important part in growing your business. So never miss an opportunity to re-share the customer reviews as it will drive you a new customer.

User-generated content is always a great way to develop personal and intimate engagement with users. Host a photo contest by asking customers to share their favorite meal, and share the entries on a dedicated content page which will leave a personal touch.

6. Paid and Unpaid Advertisement

The key difference between social media management and advertising is that social media management and its strategies for digital marketing for restaurants primarily deal with organic growth.

However, with social media advertising, you will have to set aside a designated budget to run ads on Facebook, Instagram, or another platform. Ads can be of different types but target the most efficient and traditional called Geo-Targeted Ads which will get the most value out of your online marketing efforts by investing right.

Geo-targeting ads help you save money, ensuring that only users in certain cities or within a specific radius see your ads (eliminating non-relevant clicks, which can cost you big ad bucks).

Along with ads, you can run several campaigns related to expanding the views.

7.  Show off

Social media marketing is one of the most powerful tools for any business. Social media marketing can put your restaurant in front of thousands of potential customers and can even break you in front of them.

Sharing your delicious dishes and menu can drive more customers as they know what they are paying for. Share beautiful pictures and videos and promote them. Sharing staff details and story will always give a personal touch to customers.

Share your successes and struggles, behind the scenes, workshops and anything else that might interest your customers.

8. Don’t miss out

Never miss out on any opportunity to make customers feel special. Plan festivals, birthday, anniversary coupons so that you be their first choice. Promote or share stalls in exhibitions, events, and promotions going nearby.

This is a lot of tricks and tips to start with. It takes time, organization, planning, patience, exclusive content, and creativity to create a successful marketing strategy. From building the foundation to keep trying different ways to better manage your restaurant, setting up your strategy won’t be a hassle if you follow the steps, tricks and try the resources mentioned above.

Let us know your thoughts in the comments below.

What is Digital Marketing? How can you make a career in Digital Marketing

Digital Marketing is a term we use to relate to all the online activities & efforts by companies to connect, communicate or engage with their audiences having internet access.

Resources like Search Engine, Social Media, Websites, and Emails are all used by marketers to connect with current and potential customers.

With the advent of advanced internet in the 1990s, people began to spend more time online than offline. In the 2000s, with mobile phones and laptops, more people got access to the internet and the accessibility helped marketers to find an effective way to attract, engage, and convert their target audience anywhere in the world.

The Evolution of Digital Marketing and Demand Generation in The ...

With internet penetration of more than 59% in the world out of which over 60% is through mobile phones, it has become very important for the brands to have their presence online.

What all is included in Digital Marketing?

Anything and everything that can promote your product or service to its right customer(s) online is a Digital Marketing tool.

Some very common and generally accepted tools are:

1. Website

It is a group of web pages with multimedia content and is generally used for creating primary online presence.

2. Blog Posts

It is a personal journal of an individual who shares his thoughts and ideas with like-minded subscribers on a frequent basis.

3. Email Marketing

Sending promotional mailers to a small or large number of people who have subscribed to your list.

4. Ebooks and White papers

Digital version of a book. It is generally used by marketers to attract leads for a product/service.

5. Social Media Marketing 

Promoting your brand through different social media platforms for engagement, brand awareness or attracting site visitors.

6. SEO (Search Engine Optimization)

Optimizing your website to rank higher on different search engine result pages, therefore increasing organic traffic.

7. Search Engine Marketing (Most common, Google Adwords)

Promoting or advertising your content on search engines such as Google using PPC (Pay-per-click) methodology.

8. Influencer Marketing

Using influential people to promote your brand online. Most common platforms for influencer marketing are Instagram and YouTube.

9. Online PR 

To get featured in digital publications, blogs, and other content websites. SImply, Offline PR using digital medium.

10. Content Marketing

Leveraging content  online in any form to drive action from your current or potential customers.

Why is Digital Marketing so important?


Your brand can engage with their current and potential customers in Real-time.


Your brand can communicate anywhere, anytime and with anyone with less than the fraction of offline marketing costs.


You can create different messages for different customers based on their preferences and personality.

What are the main ingredients to an amazing digital campaign?

It has to be an integration of 

Good Design

Worthwhile Experience

Knowledgeable Content, and

Latest Technology

How can you make a career in Digital Marketing?

Career in Digital Marketing Social 101

To become a successful Digital Marketer you need to follow these steps:

1. Think

Yes, the very first thing you need to do is to understand your passion and goals. What is it that excites you the most and kicks you out of your bed (or that NETFLIX marathon) everyday.

If the answer to that question is to create stories, imagine the impossible, influence people towards an idea, give a human voice to digital communications or as simple as sharing ideas/opinions on Social Media, you’re ready to jump in.

2. Be Online

Create a strong online presence by engaging in relevant conversations, discussions and arguments. Create and share original content online to create a fan-base and understand the dynamics of Online Media.

3. Feed your Creative Juices

Read Blogs, browse good design on Pinterest & Behance, watch youtube videos & podcasts, follow content-rich pages on Facebook & Instagram, and go through the top winning designs on Awwwards.

4. Learn through Online Courses (Opt for a Certification) &

Read Books

There are plenty of courses available (few of them for free) that you can avail at Hubspot, Udemy, EdX, and Coursera. My personal favourite is Hubspot Inbound Marketing & Complete Digital Marketing Course at Udemy. You can also buy books from Amazon to learn basic or advanced Digital Marketing, for a beginner ‘The New Rules of Marketing & PR’ by David Meerman Scott is a must-read. Also follow his informative blog here.

5. Network

Meet like-minded people in your college or LinkedIn or Alumni Association. Discuss your ideas with them and ask for reviews, you will get an unbiased opinion of how good/bad your ideas are. Don’t get demotivated by criticism, take it in a constructive manner.

6. Work, work, work

There’s no alternative to work experience. Look out for internships using LinkedIn, Internshala or LetsIntern. If you want to freelance, find your clients at Freelancer. If you don’t like both the options, start working on Dummy Projects (you dad’s business or your friend’s startup, anything) to build an amazing portfolio.

7. Say ‘Yes’ to anything

Don’t carry your pride while looking out for work, it won’t get you anywhere. Be ready to do every kind of work because there is no such thing as bad work experience.

8. Build your personal brand

Share your thoughts and ideas on online forums or through comments section in Blogs or Social Media. Become a LinkedIn pro by forming strong connection and engaging is frequent conversations. Publish and share your blog with everyone in your circle and offer free advice.

9. Form new ideas

It’s a good thing to get inspiration from others’ ideas and build your own around them but the world acknowledges only those ideas that are new & fresh. Try out new concepts, you have got nothing to lose.

10. Just f**king START

To make it possible you need to Start. Not tomorrow, not next week but today. You can always make time for things you love so don’t give me that bullshit. If you really want to be a Digital Marketer, start with a small step, but start Today!

If you want personal advice for your career or you want a Digital Marketing Agency who can do the hard work for you, I would love to meet and know you.

Untold stories of Surat Billionaires

Surat, famously known as the Diamond city has been the hometown of a lot of Billionaires. There are so many examples where people have proven the rags to riches kind of stories.

The things which have kept all these billionaires grounded are the struggles, sacrifices and at last the humble beginnings they have carved for themselves.

We have curated a list of top billionaires in Surat for you to read. All of the below stories have taught us one thing that money isn’t everything. If you want to become something, put in a lot of hard work, dedication, and talent and the success will follow. 

So let us have a look on a few of the stories of top Surat businessmen:

Savji Dhanji Dholakia

Savji Dholakia

 An Indian diamond merchant and founder chairman of Hare Krishna Exports, a diamond manufacturing and exporting company. Savji Bhai was born in a farmer family in Dundhala, Amreli, Gujarat. When Dholakia was 13, he fled to Surat and started working in a factory.

When he returned from Surat his father asked him to focus on studies but his mind was somewhere else. One day he decided to go to Swami Narayan Sampradaya as his family was an avid follower. He asked Swami to tell him a way that would help him to make his life filled with happiness.

Then the Swami asked him to chant 108 names of various Gods for 11 lakh times and said that after doing this anybody can do anything.

After doing this Dholakia had a realization that he is capable to do anything. Then with this motive, he returned back to Surat and continued his job. He used to earn Rs139 from which Rs140 was spent on eating.

A coworker of his used to earn Rs1200 at that time. Savji’s determination was so strong that he worked very hard for 4 months and reached a position where his fellow co-worker was. Savji was involved in rubbing diamonds. He learned a lot from his work. He used to call a few of his friends and started rubbing diamonds in his own house.

He had gained so much knowledge in the diamond rubbing business that he went to Mumbai to expand his little business. He named his newly formed company as Green Krishna Diamond’s company. The turnover of this company was Rs1 crore in 1991. In 2014 the turnover of the company is Rs 2100 Crore.

Green Krishna Company was renamed as Hare Krishna Diamond company and has outlets in seven countries of the world. Apart from this, their diamonds are available in 5,000 thousand showrooms around the world. Known for his very humble behaviour, Dholakia in 2016 gifted 491 cars and 200 flats as  Diwali bonus to employees.

Mr Dholakia’s beliefs are, always stay true to your soil, no matter the amount of money you earn in your lifetime, payback when you are capable of.

Lavji Daliya (Badshah)

Lavji Bhai is also known as Badshah for his whole-hearted social services. Born on 20 July 1972 in Senjaliya village of Bhavnagar, Gujarat. He had the courage to rise above the ordinary level without having basic education, he emerged as a Real Estate player of Gujarat. The economic condition of the family was not good. Lavji used to accompany his father to the fields. But this was not enough to run a family of six. Thus he came to Surat with sixty bucks in his pocket so that he could support his family with a decent livelihood.

For several months he worked 16 hours a day but couldn’t send a penny back home. It took four months for him to learn diamond polishing. Months after Mr Dhirubhai Narola, a diamond merchant offered him a job in his factory after seeing his work.

In 1993, he thought that he should start his own diamond business. So he asked Mr Dhirubhai whether he could loan him some amount. Seeing his sincerity and dedication towards work Mr Narola couldn’t refuse. In 1995, he entered the construction business and started a company called Shree Infra.

Initial profits were low in the business still he used to distribute the profits amongst his colleagues. Gradually, he started learning the intricacies and complications of the real estate sector and after enriching the experience. Under a new name Anjani Infra(2008) he achieved a lot.

Fast forward to 2017, his company has completed the construction of 15000 flats. By achieving the construction contract of Awadh, they became the pioneer amongst reputed construction sites in Surat, Ahmedabad, Navsari. 

Lalji Bhai Patel

Laljibhai Patel - A Journey to Heart of Millions - YouTube

Lalji Bhai Patel is an Indian Diamantaire and Philanthropic social service activist. He is the chairman of Dharmanandan Pvt. Ltd. Born on 28 November 1955 in Ugamedi, a village in Bhavnagar district, Gujarat his family used to earn from doing farming activities. To complete his secondary education he went to Rajkot where he met Tulsi Bhai (his business partner) and thought of building a diamond business empire. He knew that he had to start early in his career in order to make something big.

None of them knew about the nits and grits of the diamond business. He started his business in 1974 along with Tulsi Bhai and started a factory in the early 80s named their business entity as Shreeji Gems. 

Fast forward to 2007, the trust they Tulsi bhai and Lalji had for each other grew tenfold and they named their organization as Dharmanandan Diamond Pvt. Ltd.

Lalji Bhai came into limelight when he purchased Narendra Modi’s suit in an auction. His philanthropy includes working towards water conservation, education, and social work for females. He also ran a few campaigns, amongst that “Save the Girl Child” was the one he supported the most.

Jayesh Desai

Matching capacity demand and supply - The Hindu BusinessLine

Jayesh Desai is the Chairman of the Rajhans Desai-Jain Group. Coming from Parawadi village in Bhavnagar, his father owned a small grocery shop. 

As a young child, Mr Desai was crazy about cars but due to financial hardships his family couldn’t afford one. He went to Mumbai where he used to work in a ball bearing shop at a monthly salary of Rs300. He didn’t like the job so he came back to his village. He used to sell groceries for three years. Frustrated he became over these years selling groceries. 

One of his friends came to his village who used to broker a diamond business. He persuaded him and came to Surat. He slept in the diamond shop for months and used to run that in the day.

After saving a decent amount of money he started his own business of oil. His father used to send him oil from the village. The shop flourished in one month and did a profit of Rs10,000 which kept on multiplying later. He had meals at a lodge which was Rs400 per month and skipped his breakfast a lot of times. After many struggles initially, his business started making profits after two years.

Gaining experience in this sector, he started his brand called Rajhans with two oil tanks. He then expanded his business to other states. After success in the oil business, he ventured into textiles and made his mark in that business area as well.

He used to visit a lot of multiplexes in Mumbai, so he thought that Surat should also be exposed to modern seating cinema. Thus starting up Rajhans Cinema.

A chain of restaurants under the name Rajhans Enjoys is also doing well. Later in 2004, he thought of entering into a totally new playing field that was a construction business. Now 70% of his business is in construction. Rajhans Group is a 2500 crore group and Jayesh Bhai is the chairman of the company.

Mahesh Savani

Mahesh Savani | Outlook Business

Mahesh was born in a well-to-do family in Saurashtra Ranparada village. His father Vallabh Bhai started off as a laborer and slowly ventured into a diamond business which was expanded by him and his brothers.

In 1978 his father installed one machine and started the manufacturing unit and by 2004 their annual turnover was Rs150 crore.

He went to Bangalore to study civil engineering. He had learned all the business tactics from his father. In 1990 he became part of their family business. They manufactured 35,000 diamonds a month but after he joined, they manufactured 3 lakh diamonds a month.

He expanded his business in Hongkong and Mumbai. But after 2003 there were some legal cases against him which put him in a bad spot for some time and he shifted to Mumbai and then to Belgium for some time.

Then after he returned to Surat he shifted to the Realty business. The business started in 2008 which was an instant success. They do business under the name of P.P. Savani which builds schools, universities, hospitals. Now the turnover of their business is 1000 crore.

In 2010, he organized the first mass wedding for the people who couldn’t afford weddings for their children. He does this social work because it makes him happy. He asked around for the girls who don’t have parents and can’t afford the expense of a wedding. Each wedding costs around 4-5 lakhs and 250 couples every year get married in the P.P. Savani school ground in Surat, all in one day.

Did these stories inspire you to be the next billionaire from Surat? Talk about your ideas in the comments section below.

Why should your offline business sit in the social media boat?

Social media presence can fetch cha-ching for your offline businesses. Read on to the most obvious yet less known reasons of why you should up your social media game even when not selling online.

The power of social media holds true in all realms. You aren’t with the pace if you let go of social media, thinking that your business is offline and your online presence won’t make a difference. You are rowing a different boat then.

When you are selling offline, a B2B company can find customers and negotiate with a client on LinkedIn more than on Facebook. But, a B2C company has a significant presence on Facebook and Instagram. It’s all about expanding your business with the help of social media.

Here are the deadly-if-ignored benefits of social media promotion to offline businesses:

Social Media Sells Your Business

What would you do if you have to check out something you don’t have much knowledge about? We Google it! Generally, if a business is not traced in any manner on the online medium, it will be subjected to the suspicion of whether the business is really legit or not which can make your customer flock somewhere else. 

But a good social media handle, with quality information and attractive graphics, lure the customers. About 3 out of 4 customers will make a visit to your offline store if you provide useful online information and have impressive social media handles.

Being There For Your Customers – ALWAYS

In a conventional set up of an offline business, the shutter closes and your customer can’t be with you until the next morning. But, if you are having a social media presence, they can contact you there, ask opening and closing times, ask queries about products, availability, etc.

This proves as great impetus to your business because you are there when the customer needs you. Faster responsiveness means happy and satisfied clients and easy operations for you!

Decline In Your Operational Costs

Every business online or offline needs to communicate with its customers. Without social media, what would an offline clothing store do to announce a sale? Maybe send out pamphlets, hire promoters and distribute leaflets, put up multiple hoardings and banners, and the like. None of these gives you any surety that your message was received and understood. 

Social media can do all of this at a much lower cost along with insights into your customers! Who would not want that?

Leverage your brick and mortar with social media.

Offline businesses are slowly moving on to sell online as well but even the ones which do not want that can still benefit highly from social media. 

In a traditional business set up, it’s not possible for your new clients to ask or interrogate the past/existing client about their shopping experience with you. But, with social media, your customers have an option to actively leave reviews and feedback. 

And if what you are doing is actually good, time to stock up more! because your past clients will act as active promoters to new clients by telling them how happy they are by doing business with you and how good are your products. More than 70% of youth do quick research on a store before making a purchase, so go where your customers are!

There are multiple ways to ensure that your business’ online presence is highlighted in the eyes of your customers and there are many free tools available for that. That’s right, they are free. 

Why should your business be on social media Social 101

Check out Hubspot, HootSuite, Canva, and Biteable to ensure your place in the best room in this social media boat is becoming a big cruise.

What do you think about businesses which still avoid

going online at all? 

What else can be the hidden benefit for going social?

Content Marketing 101

Are you constantly creating digital content but still can’t trace your activities on Google? It may be because you ain’t following the tricks and tips to improve your ranking. So here is a proper guide on how to plan, create and rank your content on google.

You must be coming around a word Content marketing a lot these days. But do you understand what it is and how is it becoming the next big thing in the digital world?

So let’s get started.

Content marketing is all about using content to pull and retain visitors and ultimately turn them into customers. In other words, it’s the marketing of a business or brand by sharing the informative, entertaining, or insightful knowledge that will ultimately help readers improve their lives.

Content marketing is not the millennial thing, it has been rooted and traced 100 years back. It is just that we have fancified the traditional name for promoting or creating a buzz in the market for  a product. Content marketing is about telling a story, sparkling a conversation with your target audience. And we are doing this for a very long time.

Whether you’re just starting with content marketing or you’ve been using the same path for a while, it never harms you to revisit your content strategy program — to make sure it’s up-to-date, innovative, and strong. There are several steps involved that can help you create a proper plan which can generate leads.

7 steps to creating a successful content marketing strategy

1. Set Your Mission and Goals straight

To start with your content strategy plan, set out a content marketing mission statement. A statement that makes it simpler to focus on what’s important – and what’s not – in creating your content likewise.

A mission statement should include target audience, type of content you will use to reach them and the benfits which they will derive.

2. Establish Your KPIs

The best way to achieve goals is to make them precise and measurable. That means placing key performance indicators (KPIs) for your marketing strategy. The KPIs will help you know when you have attained your goals by providing pillars you can check off.

It will include what can be planned to achieve in terms of revenue, sales, traffic, SEO, traffic and diverse viewpoints of digital marketing like email marketing and social media metrics.

Why Your Business Needs to Invest in Content Marketing - Content ...

3. Know Your Audience

For a successful content marketing strategy, you’ll need to be clear about who your audience is so you can create the content accordingly. Collect demographics on your visitors, email subscribers, newsletter, subscription and social media followers.

You can create bio persona of your customers to know their interests, needs, their likings so that you can create customer centric content.

4. Figure Out the Best Content Channels

As you run through this process, you’ll start to get a sense of where your viewers are hanging out, and where you already have a thriving online appearance.

It’s best to focus on what’s working and expand from there, rather than to try new approaches every time. Blogs, Ebook, Videos are some of the trending promotion channels. Analyze which works the best for you and master your art in it.

5. Decide on Content Types

There are some content types that every content marketing strategy will include. Most successful strategies will rely on having a key focus of content published on your own site which can then be repurposed and shared on other sites.

Even if you are planning to write about news and current events, the chances are some other blog is going to knock you off with the story. Even worse, only 7 out of 10 people read titles but only 2 out of 10 will click through.

That means if people feel your content isn’t interesting or that they already know a lot about the subject and the quality of your content won’t matter. In other words, if you don’t write something new and amazing, it won’t do well.

Content Marketing with WordApp is Hassle Free and great for you site

6. Identify and Allocate Resources

Now that you know what type of content you’re planning to create, who it’s for, and where you’re intending to share it, it’s essential to make sure you have everything you need to deliver on your strategy.

Try to make a questionnaire on your issues and plan accordingly. Instead of gathering new resources try always to rely on traditional means which work for you.

7. Create a Content Calendar

Finally, it’s time to evaluate the success of your content marketing strategy. To do this, you’ll return to those KPIs you set at the beginning of the plan, and see what’s grown and whether you’re hitting your targets.tent organized.

There are several ways to do this. For example, you can use Google Calendar and simply put the due dates for each piece of content there. That works pretty well, especially if you’re not publishing a lot of content.

8. Create Content

As you’ve seen, there’s a lot of prep work in your content marketing strategy before you actually create a piece of content. But now it’s time to do just that. Try using a blog post as your reference, as these tips will work for almost any type of content creation.

This means doing a Google search, checking out the topmost content, and seeing how you can enhance it. That’s called the skyscraper technique. Now it’s time to pluck a title from the content list and start working on it.

Trying writing your blog using the trending keywords and SEO based as it is the most impactful in Content Marketing. Finally, start writing or creating your content. At this point, you’ll have to think about how to exhibit your brand’s personality in the content you write.

9. Measure Result

Finally, it’s time to evaluate the success of your content marketing strategy. To do this, you’ll return to those KPIs you set at the beginning of the plan, and see what’s grown and whether you’re hitting your targets.

To do this, you can:

  • Check Google Analytics to check how your content is performing
  • Measure social sharing activity and other social analytics tools
  • Analyze the conversions.

This is a lot of information, but the challenge has just begun. It takes time, organization, patience, exclusive content and creativity to create a successful content marketing strategy.

From building the foundation to keep adding tools to better manage your content, setting up your strategy for the new blog won’t be a hassle if you follow the steps, tricks and try the resources mentioned above.

Let us know your thoughts in the comments below.

Grow your Business with Efficient Keyword Research

Have you ever had the trouble of getting your ads across in the online world? You might feel like your business has very little recognition in the online market. You can find the solutions to all these issues with a quick read further on.

A simple keyword research helps you analyze and compare the content of your website with others. You need to identify certain words and phrases which would be involved in a common search by your potential customers. When a user types in these words on their search engine, their results page should lead them on to your website. Your content should be better than that of your competitors so that you could be readily found. This will generate more traffic to your website and consequently increase your revenue.

Use it to improve your SEO

An efficient keyword research can contribute towards increasing your overall SEO score. SEO refers to Search Engine Optimization. Let’s take Google as an example for a search engine. That’s where millions of users find their answers in a systematic way. Search engines like Google scan your content and check its relevance to the users. If it is well-phrased and meets the wishes of the common man, it will be displayed as one among others on the first Search Engine Results Page. This will increase your brand’s reach out to new people every day.

Your material should be worth reading and provide an experience to remember. The more customers you attract, the higher will be your SEO rank. Explore your best opportunities and its possibilities and bring a change to your business outlook!

How to do it

Now that you’ve planned your website content and the show is ready to start, you need you add one final touch. A keyword research is what will fill up the seats with your audience. There are a number of ways to go about the process. Let’s get started!

Google Ads provides a number of keyword planning tools that help you out when you’re new in the market. Google’s Keyword Planner consists of various suggestions related to your brand’s content. These suggestions will assist you and plan your keywords and phrases easily.

Google Keyword Planner – Tutorial Guide For SEO in 2020


Once you’re set in the field and you know the rules, try to brainstorm new keywords by analyzing your content. Be innovative and try to mix and match words which go hand in hand with your brand. The better your keywords, the better will be your leads.

Go through the keyword difficulty scores before finalizing on your terms. Check out the competition and their keywords to get an idea of what you need to aim for. Shorter phrases work best since search queries are usually short and precise.

Choose wisely

If a keyword such as “perfume” is used too often, the chances are that your website may not appear on the first page of the search results. Instead, “flower perfume” may be searched for fewer times, giving you an advantage with your SEO ranks.

Keep the long-tail keywords simple and concise, so that your website is easier to find. Keep on optimizing your phrases and make sure to always be aware of the trends. Gradually move on to increase the quality of your content and you’ll surely be at the top of the market in no time.

Keyword Research | Totally SEO

Make your mark

Build your authority over a specific keyword and stay on top of the search results page. You can do this by identifying the less searched keywords and implementing those in your strategies. Plan out your blogs and product landing pages well enough to impress the customers. Increase the crowds with your valuable content and people will want to keep coming back for more.

Use Google Analytics

Once you’re done with the process of setting up your keywords and phrases, you need to check its’ success rates. Google allows you to bid a specific amount to be paid every time someone clicks on your ad. This is a budget-friendly technique you can use to acquire new users.

You can target your audience smartly by launching sample campaigns. The performance of these projects will assist you in understanding what needs to be improved upon. Learn from your mistakes and be adaptable to the market’s craze. Specify your clientele’s demographics so you don’t waste the time of users by showing irrelevant content. This will help you go further and beyond, reaching your goals faster.

While tracking your metrics, you can check the number of visits to your website and spark the users’ interest. Engage them completely so that they spend more time on your website and convert their visit to a purchase. This will affect your rank in the search results page and improve your value by a considerable amount.

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Exploit your Benefits

Keywords is a powerful tool in the playing field of the dynamic range of digital sectors. It is the first step the client will take to discover your website and click on that link. This is your chance to exploit it to its extreme limits and get the best results. Get ready for another skill quick to learn and easy to master. Examine the various aspects of your brand and choose your tactics well. Learn the tips and tricks of the technical aspects and use them to get ahead of your competitors. It’s no rocket science. If they can do it, so can you!

Get Started

You’re all prepped with the techniques to go about your plans for growth. Your will to gain leads and reach the peak of success will be fulfilled with the most important tool of digital marketing. Plot your directions on the map with planned keyword research and achieve your goals. Get started with a fresh mind and a new scope to reach your target!

Ace B2B Marketing with Social Media

With social media as the main focus on everyone’s phones, everybody is switching to advertising there. The first thing you see when you wake up in the morning is your phone, and one is likely to check their social media to pass their time.

Why not use this time to capture one’s attention with ads relevant to the user? The majority of online companies are already doing it, so can you!

Many B2B (Business-to-business) companies have already transferred their marketing strategies to focus on social media.

Companies like Microsoft, IBM and Social101 have carried out their operations smartly, engaging and interesting their audience in the best way. Their success stories are an inspiration to other companies to go for it!

Why Should You Switch to Social Media Marketing?

In the B2B world, another business will only engage with you when you have a solution to the problem they’re facing. Before they approach your company, they would likely first check out your popularity.

In the futuristic tech world, this would take place online before it takes place over a call. So you must satisfy their expectations and prove that your company is the one they’re looking for. Once they are familiar with your brand image, they will reach out to you.

Choosing social media to promote your business might seem unreal to you at first. You might think your industry has nothing to do with social media because you will rarely find any clients interested in your products out there.

It’s true, many B2C (Business to Consumer) companies have paved their way through social media to find their customers. A small percent of these clients are also looking for a brand like yours out there. Get out your magnifying glasses and spot them!

You need to tailor your brand on social media according to your clients. Once you have set up your website, you can’t just sit there, waiting for someone to knock on your door.

Transform your website so that it speaks more about your client’s desires rather than your business. See the world from their eyes, and you’ll know what to improvise.

Define Your Goals

The first step to building your presence online would be to set up your goals in mind. Do you want to spread more awareness related to your brand and its objectives?

Or do you want to generate more leads? All goals will have different paths towards their completion and success. So before you step out, check out the destination.

Plan your content according to the goals set in your mind. Advertise your image accordingly to get the best results, in terms of leads, or generating revenue.

If you’re not clear about your destination, the path will be a hazy one, full of curves and corners. Your clients should get a clear image of your brand at one glance, so make their time worth it.

As one scroll through Instagram, they expect to see something exciting rather than just a product being advertised. Your brand needs to tell a story that appeals to their emotions and develops a deep connection.

Engage with your audience through your brand voice instead of just posting content like a robot. Develop a human touch within your company’s online profiles. Add some flavor to the cake so that users will come back for more.

Identify your Platform

When it comes to B2B marketing, LinkedIn has proven to be the most effective in terms of generating leads. It is an online platform for business professionals where they can connect easily based on their occupations. It is used by a majority of B2B marketers because that’s where you find the business crowd.

However, you shouldn’t be restricted to LinkedIn just because it provides you success on one of the coins. There is more to your business than just gaining new clients. For a company to be well-known, it should be popular among everyone around you.

Branding your company should be one of the first goals in your mind. Accomplish your brand recognition by branching out to Facebook, Instagram, and Twitter.

Entertain your target audience and they will definitely spread the word about your brand to others. Spice up your online profile with memes, GIFs, photo collages, or interesting videos to spark up your presence on social media platforms

Increase your brand loyalty with the help of other interactive social media platforms. Connect with your audience. Answer their queries. Uplift your brand name with the most popular social media platforms on the internet today.

Where to Start?

The path may seem clear now, but the first step may be hesitant. You can do deep research about your competitors and their face in the digital market. Check out how they started out on their journey, and you’ll be impressed with how far they have reached.

Don’t be intimidated by their glory. Instead, take inspiration from their campaigns. If they have failed with some strategies, look for a clearer path as you learn from their mistakes.

While setting up your company online, including your employees’ backgrounds and journeys through your content.

This will give it a human touch and will allow your customers to feel more connected to your company as they build up their faith.

You can even encourage your employees to share your content on social media to build up followers. A person is more likely to check out a product referred by a friend rather than a business.

Analyze and Grow

With everything – captions, posts, and videos – set up in their appropriate seats, you’re good to go. As you start climbing the hills, check out the rocks and gear up accordingly. You can analyze the results of your campaigns through various tools on social media platforms.

For example, Facebook Analytics tools will provide you with charts and graphs to show you the extent of your reach to potential customers. Use this information to plan smarter campaigns n the future and avoid those rocks.

Every new beginning has a rough start. You’ll take time to get used to the stage. But once you attain popularity, the seats will be filled with clients awaiting your show.