The largest professional network in the world, LinkedIn, is a great place to start developing your personal brand. You may position yourself as a thought leader, expand your network, and progress your career by building a strong personal brand. We’ll provide you a detailed explanation of how to create a compelling personal brand on LinkedIn in this blog post.
Optimize Your Profile
Optimizing your profile is the first step in creating a strong personal brand on LinkedIn. To help your profile appear in search results, include keywords like “Digital Marketing Professionals,” “Top marketing agency in Surat,” and “Facebook ads agency in Surat” in your title, summary, and work experience sections. Include a picture from your professional profile as well as a relevant description that highlights your qualifications and achievements.
Share Valuable Content:
A fantastic strategy to get recognised as a thought leader in your field is to share insightful articles. To get the correct audience to your content, use keywords like “top SEO service provider agency,” “Social Media Promotion Agency,” and “Instagram advertisements agency.” You can contribute content relating to your sector, such as blogs, videos, or infographics, as well as your own opinions and views.
Engage with Your Network:
Building a powerful personal brand on LinkedIn requires interaction with your network. Use keywords like “best website development company in Surat” and “best social media marketing company Surat” in your likes, comments, and shares to interact with others in your field. To position yourself as an authority in your profession, join LinkedIn groups related to your field and take part in discussions.
Build Your Network:
On LinkedIn, developing a strong network is crucial for developing a strong personal brand. To get in touch with people in your field, use phrases like “top Web Development Company in Surat,” “Google Ads,” and “Instagram advertisements agency.” Make contact with people you respect or who share your interests and talents. Also, take part in industry-related events and webinars to build your network and meet new people.
Showcase Your Expertise:
There are several options available on LinkedIn for showcasing your knowledge. To highlight your work in the “Projects” section of your profile, use keywords like “best advertising agency,” “digital marketing experts,” and “top SEO company in Surat.” Also, you can share your views and highlight your expertise by posting articles on LinkedIn’s publishing platform. Finally, in order to develop a strong personal brand on LinkedIn, you must optimise your profile, share relevant material, interact with your network, expand your network, and highlight your skills. Build a strong personal brand with the help of the keywords provided above to become recognised as an authority in your field and advance your career.
Content marketing is now an essential part of any effective digital marketing plan in the online era. Building brand awareness, increasing website traffic, and generating leads all depend on producing high-quality content that appeals to your target audience. We’ll give advice from Surat-based digital marketing professionals in this piece on how to create an effective content marketing strategy.
1. Define your target audience:
You must understand your target audience in order to produce content that appeals to them. This includes learning about who they are, what matters to them, and where they spend their online time. You may identify your target audience and modify your content to suit their requirements and preferences by carrying out market research and developing buyer personas.
2. Develop a content strategy:
Following the identification of your target market, you must create a content strategy that supports both your marketing and business objectives. The types of material you’ll produce, the subjects you’ll cover, and the distribution channels you’ll employ should all be part of your content strategy.
3. Create high-quality content:
You must provide high-quality content that is educational, entertaining, and relevant to your target audience’s interests if you want to keep them interested and increase brand awareness. In keeping with your content strategy, this can also include blog entries, infographics, videos, podcasts, and other content types.
4. Promote your content:
Just half the battle is won by creating excellent content. You must advertise your content through a variety of channels, such as social media, email marketing, influencer marketing, and other digital marketing strategies, in order to reach your target audience.
5. Measure and optimize your content:
You must evaluate the effectiveness of your content and make data-driven decisions to improve your approach if you want your content marketing campaign to be a success. To find areas for improvement, this can involve tracking website traffic, engagement analytics, and lead generating indicators.
Conclusion:
To develop a successful content marketing campaign, you’ll need a systematic strategy and a thorough understanding of your target audience. Surat’s digital marketing professionals, particularly the best social media marketing agency in Surat, can provide you with valuable advice on producing high-quality content that attracts your audience, increases website traffic, and generates leads. In addition, the best website development company in Surat can help you create a visually appealing and user-friendly website to complement your content marketing efforts. It’s also important to improve your website’s search engine ranking by partnering with the best SEO agency in Surat, as it will help potential clients find your business online. By using content marketing to promote your brand and achieve your marketing objectives, both small and large businesses can greatly benefit.
Any contemporary marketing strategy must now include social media marketing, and real estate companies are not an exception.
Social media platforms offer a fantastic opportunity to connect with potential customers and increase the visibility of your business because of their wide audience reach and high potential for engagement.
We’ll go over seven social media marketing strategies for real estate businesses in this piece that can increase clientele and lead generation.
1. Showcase Your Properties:
Visually showcasing your properties on social media is one of the most efficient strategies. To promote your homes and highlight their best characteristics, use high-quality photos and videos. You can enhance engagement and raise brand exposure by posting visual material on websites like Instagram, Facebook, and YouTube.
2. Highlight Testimonials and Reviews:
It’s crucial to display customer testimonials and reviews on social media since social proof is a potent weapon in the real estate sector. Promote positive customer feedback on your social media platforms by sharing reviews and ratings. This may aid in gaining the credibility and trust of potential clients.
3. Provide Expert Advice:
By offering professional advice on your social media platforms, you may establish yourself as an authority in the real estate sector. Share your knowledge and advice on buying, renting, and selling real estate, as well as providing responses to frequently asked questions. As a result, your brand will become more reputable and help to foster trust.
4. Offer Virtual Tours:
You may now offer virtual tours of your homes thanks to the development of virtual reality and 360-degree video. This may pique their curiosity in paying a physical visit and aid them in getting a sense of the place. Take use of the ability to upload 360-degree movies and virtual tours on websites like Facebook, YouTube, and Instagram.
Providing virtual tours of your properties is now possible thanks to the development of virtual reality and 360-degree video technologies. This can raise interest in a physical visit by giving potential customers a sense of the place. Use the 360-degree video and virtual tour upload capabilities offered by websites and apps like Facebook, YouTube, and Instagram.
5. Host Contests and Giveaways:
One entertaining method to interact with your audience and raise brand knowledge is by holding contests and giveaways. To entice consumers to share your posts and tag their friends in them, you can provide a reward, such as a gift card or a cost-free consultation. This could broaden your audience and help you reach more people.
A fun approach to interact with your audience and raise brand awareness is by holding contests and giveaways. To entice users to share your posts and tag their friends, you might give a prize, such as a gift card or a complimentary consultation. This will enable you to reach a larger audience.
6. Leverage Local Hashtags:
To enhance your visibility and connect with nearby potential customers, use local hashtags. Use hashtags like #SuratRealEstate, #SuratHomes, or #SuratProperties, for instance, if your Surat-based real estate company wants to reach users in your neighbourhood. This could improve participation and produce more leads.
To boost your visibility and connect with local prospects, use hashtags that are specific to the location. Use hashtags like #SuratRealEstate, #SuratHomes, or #SuratProperties to reach consumers in your area, for instance, if you run a real estate company in Surat. This may help to boost interest and produce more leads.
7. Partner with Social Media Companies in India:
You may streamline your social media marketing efforts and reach a larger audience by working with an Indian social media business. Search for businesses that have experience in your field or that specialise in real estate marketing. This might assist you in keeping a step ahead of the competition and effectively achieving your professional objectives.
Your social media marketing efforts can be streamlined and distributed to a larger audience by working with an Indian social media business. Seek out businesses with expertise in your field or in real estate marketing. You can do this to keep one step ahead of the competition and work more effectively towards your business objectives.
In conclusion, hiring thebest marketing agency in Surat can offer real estate companies a great chance to engage with potential clients, enhance brand recognition, and create leads through social media marketing. The right advertising agency in Surat can help you stay one step ahead of the competition and expand your business by using effective social media marketing strategies. To attract potential clients in your area, it’s essential to focus on high-quality visual content, offer knowledgeable guidance, and use local hashtags. Consider collaborating with the best social media agency in Surat, particularly Indian social media firms, to stay ahead of the competition and make the most of your social media marketing efforts.
According to a report by LinkedIn, 84% of B2B buyers use social media in their decision-making process. They use social media channels to engage with their peers, promote their businesses, spread awareness about their businesses, and stay informed about their industry.
As B2B businesses are blooming on social media, let us glance through the social marketing ideas that work best for them.
Posts and Videos on Company History, Milestones/Achievements
Company history plays an important role in branding a B2B company online as it gives life to the business by narrating the story of how the business started, its vision, mission, etc. This helps potential clients know what you do and why you do it.
Posts and videos about milestones achieved by your brand also increase your chances of getting new clients as they increase the trust of clients in your business.
Case Studies
Case studies allow people to learn more about how your business helps solve client problems. A B2B case study tells a detailed story that can help you build credibility in your business.
Blog Posts
To leverage SEO scores and website visibility, blog posts are effective for B2B businesses. They also help increase social media engagement when you share them on different platforms.
Explainer Videos
Explainer videos help introduce your product, its working, uses, benefits and so on as well as explain the topic of your post. As the majority of the audiences on the Internet prefer a quick and easy explanation about a product, explainer videos can be used to convey information effectively.
Corporate Images
An image with information related to your business, a new product launch, or a company event is the best way to convey business updates and make audiences aware of the happenings in your company.
Infographics
Infographics make it easier for clients to understand complex concepts in an engaging way. It displays important data, statistics, flowcharts, etc. about the brand.
Clients Testimonials
One of the simplest ways to attract new clients is to post existing client testimonials on your blog or website and share them on social media platforms.When audiences read about the experiences of others with your product or service, they engage with the brand easily.
Interactive Content
Interactive content such as asking questions, polls, quizzes, videos, and more can be extremely valuable for lead generation. When people interact with your content, you’ll drive engagement regarding your brand on social media, which can further become a lead for your business.
Employee Spotlight
This type of content gives a glimpse of how employees feel working for your company. It can attract potential employees as well as clients for your business.
A social media calendar is an overview of your upcoming social media posts, organized by date, time and important notes. It is used by social marketers to plan posts, manage campaigns, and review ongoing strategies.
It usually includes some combination of these elements for each post:
-The date and time it will go live
-The social platform and account on which it is to be published
-Copy and creative assets (i.e., photos or videos) required
-Links and tags
For great social media marketing, a dynamic social media calendar is a must, which lays at the core of it. Let us help you with insightful tips on how to create a social media calendar in this blog.
Choosing post types and formats
Gone are the days when just a static post was enough to garner a good reach, but in the current times its recommended to include a mix of content (images, videos, gifs, articles, reposts) and formats (carousel posts, reels, polls, stories, live videos).
After finalising the post format, one should focus on the types of posts to be included in the social media calendar for the month. This may include holidays, events, product launches, sales, news/updates, Q&A, roundups, etc.
Establish your posting frequency
Once you know what to post, the next step is to consider when to post.
While drafting a social media posting schedule, keep in mind your business goals, available resources, and audience engagement patterns.
Choosing the right platforms
Prioritize your publishing aspects, such as whether you will post on a single or multiple social networks, your target audience, and your budget. Indulge in a thorough research about post timings, competitor marketing, and the presence and engagement of your target audience on varied platforms. You may start with the most popular platforms (Instagram, Facebook, and LinkedIn) and gradually increase the visibility on other platforms.
Using social media management tools
You have an array of tools available online for social media management and calendar creation to ease your planning and sharing with your team. These can aid you in handling content planning: keep an eye on what’s being worked on, who is working on it, and when it’s due to go live. This avoids last-minute hassles and gaps in your content. Errors like posting the same thing twice, accidentally publishing an unfinished post, or a disgruntled employee posting on the company’s behalf are also removed when maintaining a social media calendar via tools.
Schedule, track and monitor your posts
Scheduling posts ahead of time not only gives you peace of mind but also gives your team enough time to fact-check the information.
Once the post is live, you may track the performance of your posts and classify the ones that are getting the most engagement and driving results. You may use these findings to implement tests on different platforms and experiment with what resonates with your audience. This will help you build a social media calendar with more accuracy that is sure to hit the target audience and generate leads.
When it comes to marketing for an educational brand, recognizability isn’t just the only important factor. It is about building a connection with the prospective students, maintaining the reputation and to get them excited about applying. There are a few effective marketing tips that everyone in the education sector should be leveraging in order to boost enrollments and stand out from the competition.
VIDEO/ LIVE MARKETING
A
video can speak a thousand words. Today,
engagement stats for video content only continue to grow. Visual content is proved to be way more effective than
pictures or blog posts. People are more likely to watch a 2-3 minutes short
video than reading an entire blog.
Moreover, with such advancement in tools, it has become less complicated to put effort into video marketing. Platforms like Facebook, Instagram, etc offer live video features which makes it easier than ever to communicate with the prospective applicants. Molding marketing strategies from time to time has also become more accessible and feasible.
Image source: Wondershare Filmora
USER GENERATED CONTENT
Consumers don’t always trust the brand directly, rather they trust people and their opinions and reviews. So, it is a great idea to use current or past students’ testimonials as a means of capturing the trust of new prospective applicants.
There is so much content floating around among prospective, current as well as past students. By personalizing it, you can make it relevant and tailor it in a way that your content stands out among the competition and becomes something worth consuming and sharing. You can create personalized campaigns based on events or also engage in re-sharing your students’ posts that they captured on campus.
EMBRACING UNIQUENESS AND AUTHENTICITY
An educational institute goes so much beyond its logo and brand name. The marketing efforts put in educational institutions must be true to its origin. Ensuring to keep the authenticity of your institute in mind and building an emotional connection is of utmost importance.
It makes sure that all your communications are going in one direction and communicating the same values that it stands for. Marketing should be a true reflection of an institution’s identity and one which existing staff and students can unite behind.
USE SOCIAL MEDIA AND INFLUENCER MARKETING
Social media is a great tool to communicate with your target audience. It can be used to provide helpful information about your program, campus, and more. You can also use it to answer queries that come from a prospective applicant, host live Q&As, contests, etc.
Consider using influencer marketing. It is basically a form of word-of-mouth but to a much larger audience all at once. It is very effective as it is a third party opinion that comes from someone people look up to. You can use influencers to share your content or they can create for your audience.
IMPLEMENT PERSONALIZED, TARGETED AND SEGMENTED EMAIL MARKETING
While you send out emails to prospective applicants on your email list, sending out generic emails to everyone won’t help. You need to focus on individual interests and segment your email list so you can send more personalized emails. Statistics show the emails with names of receivers are opened more.
When you personalize it, it gives a feeling that you know their interests and can very well cater towards the same which in turn builds their confidence for your institute.
These tips mentioned here are not often spoken about but play a crucial role in building a strong foundation online. Taking these into consideration while carrying out Digital Marketing activities will surely ensure growth for your institute.
Ever since the pandemic hit the world, there has been a major impact on the economy worldwide. While grocery stores have been left with empty shelves while restaurants are like ghost towns.
In such a scenario, your first instinct would probably be to cut on costs where possible, but your marketing budget should not be one to immediately be put on hold. The smartest companies in the landscape right now will be taking the lemons of uncertainty, panic, and global disruption and turning them into lemonade.
People will be online now and shopping a lot more than they normally would. So here are some tips for what you should consider doing at the moment, which will not only help you generate income in the short term, but also make your business more resilient in the long term.
Balancing present campaigns and always-on activities
In this time of the pandemic, you should have two types of activities happening on your Social Media. One, very specific to the cause, and the other one thinking about the long term; an ongoing activity that continues to retain a brand’s presence in the minds of people.
Review your STP
Although this one might not necessarily relate to Digital Marketing, Digital Media plays a major role in segmentation, targeting, and positioning for a brand. This might be a good time to evaluate these 3 core elements of marketing.
Improve your digital value
A website needs to communicate the core brand offering and brand personality. It should give a great opportunity to add value to the customers and so develop a preference towards their brand and support purchase intent. This may also include using a new tone of voice to communicate with your customers digitally.
Create or extend your online ad campaigns
If you already have an ongoing campaign, review and analyze it. Check google analytics to understand which campaigns are running well and would still be relevant and which ones should be called off. If possible, also create new ones.
Create video content
There is nothing more interactive and communicative as video content. Period. Videos are a very effective way to develop brand awareness and to make people discover your products. Statistics say that video content is proven to work better than picture content.
Pay per click advertisement
At this time, most of the people are at home in front of their screens, possibly looking anything relevant that comes in front of their eyes. So this is a great time to use PPC to your business’s advantage since it is also one of the most cost-effective ways.
SEO and online reviews
Use local SEO strategies to increase your chances of appearing in “near me” and thus increasing chances of people turning up to you first. Another great way is to get positive reviews on google for your brand. Google reviews are proven to shape the customer’s decisions to opt for your brand since they are most open and flexible.
Businesses must use some of these steps and strategies to cope up with the ongoing economical difficulties to make sure their brand survives and even stands out. These digital marketing tips will surely help you with the flow of revenue. Head over to our BLOG https://social101.in/social-media-marketing-post-covid19/ to see how Social Media can be used as a growth catalyst post-Covid. Have a great day!
The global pandemic has taken a toll on the economies and every business inside it. To top it off, as the virus continues to spread, there are a lot of government restrictions imposed on trade which is becoming an even greater hardship for brands.
While some of the biggest brands are either bankrupt or have stopped operations, there are some that see demand or opportunity, depending on the industry. Most badly hit industries are tours and travels, fashion retail, airlines, automobile, etc while pharmaceuticals are at a boom.
Well, if you own a fashion brand, we’d assume that you are facing your own share of misfortune, given the government restrictions on China and it being the biggest manufacturer of fashion.
But the way we, as brands, look at different scenarios can be two-fold. Meaning, you can sure cope up (if not benefit) with this situation while also showing your customers that you care about them and build a loyal community.
Showing you care; empathy!
One of the basic rules of marketing says, “Customer is the king”, and our brands must ensure that we are there for them in these tough times, empathize with them and also show them the same. Share inspirational music and podcasts to make them feel positive.
Get in on the challenges; a fun way to keep them engaged with the brand.
The virus sure has put a pause on the world, but don’t let them come between you and your customers. Find a way to keep them engaged. Get your hands on the trending challenges, do those pillow and blanket dress challenges, create a bingo board for the brand, and get your customers to fill them.
Altering the existing products and campaigns; more COVID specific.
Well, marketing is very dynamic. Every campaign that you build is either based on an event, occasion, or product line. Think of ways to mold these existing ones and create something new. Replace those body-fit work dresses with comfy loungewear. It’s a great way to give a zestful touch to your brand.
Showing the process; building trust.
To make your brand stand out in a relatively difficult time like this, you can take time to capture photos and videos of what goes behind the product and how is their product made from scratch, show a sustainable aspect of your brand if you have one. This is sure to improve trust and reliability for your brand.
Boosting their morale; dance, music contests & live.
There isn’t anything more fun than dance and music. Host dance challenges, create a brand anthem for your customers and give them something to hum on during this quarantine. Also, try to get famous artists on board and do live with them.
Collaborate with influencers; increase reach.
Influencers play such a major role in shaping the ideologies of people. A brand must utilize this time to increase their visibility and capture a new audience, instead of just building on an existing audience. Think of ways to showcase your brand’s creativity through different influencers. Head over to our blog to understand how influencer marketing is more effective than traditional marketing.
Communicate beyond your brand and products; ask questions, INTERACT!
One of the best ways to keep things going smooth is to simply COMMUNICATE. This communication goes beyond your brand and your product. Ask questions about your customers, get to know where your customers are from, simply ask them how they have been coping up with this, understand your customers’ likes and preferences. This is literally the best time that you can get to know them, you might as well use it to it’s fullest.
STOP and use your Social Media for adding community value; educate.
Alright, this last one is really important but not a lot of people might talk about it. Brands should not just be about themselves but also about the community. Don’t show your obsession with your brand, but rather add value to the community.
Educate them on precautions to stay safe during these times, tell them how they can cope up with this stress, sprout a stable and greater mental health.
Marketing is a dynamic field; one that has to adapt skilfully to every new event shaping our world. As we find ourselves in the midst of a situation that is pretty much as extraordinary as imagination may go, the nuances that go into marketing a brand will have to alter promptly in order to survive and strive. And social media is the current fad for carrying out marketing activities. Head over to our other blog to see how social media can be used as a growth catalyst. Have a great day!
When the first case of corona virus was reported in India on January 30, 2020 none of us imagined that we would be locked up in our homes for months straight to protect our lives and also the lives of our loved ones.
COVID-19 has forced governments around the world to impose lockdowns which have disrupted businesses, jobs, and livelihoods of countless people. Lockdowns have forced individuals and companies to adopt digital.
Even the Kirana store near my apartments are now accepting online orders through Whatsapp or a third-party mobile app. These brick and mortar stores who were until now technologically disabled had to learn new technologies to survive the lockdown & COVID-19’s forced new normal.
Many companies are laying off employees as part of their cost cutting policy in order to survive this pandemic. Economies of the countries are hurt badly. The first department which is to be faced with a cost cut is Marketing.
Given that Marketing of a product is generally outsourced for most companies so it is an easy target to chop budget from that department.
By carefully analyzing what our customers were doing, we tried quickly to understand what was going on. Within a few weeks, it became clear that this crisis was different.
While certain industries like Travel and Hospitality and Retail were hit very hard and it felt like they may take a while to restart, many other industries it seemed could see a tremendous need and opportunity to invest in Digital Marketing technology.
Huge Cost savings:
Now is the time for the businesses to switch from print advertising, hoardings and billboards to Digital platform. This will help to reduce your marketing cost drastically.
Also it is said that the internet consumption in India during lockdown rose 13%. As Marketing channels continue to proliferate and as brands look to deliver relevance through personalized content and creative, these costs have significantly escalated.
Marketing consumer goods is imperative:
We have to accept the fact marketing consumer goods is more important now than ever. The consumer market is going to face a change in the buying behavior. More and more online and cashless buying will be preferred.
Thus it is very much important for small businesses to reach the local audience by portraying the importance of their product using online tools like customizing the audience who will be able to see their products on their online feeds.
Similarly, quick service restaurants (QSR) also are facing a bit of an existential crisis as dining out becomes risky and consumers instead are opting to order in.
So, brands like McDonald’s, Subway, Chipotle that focused most of their Marketing efforts on brand awareness need to shift gears quickly to 1:1 personalized digital marketing — it is important that they direct consumers to their own or other food delivery services in order to survive.
So here we are explaining how to amp up your digital quotient on various platforms through effective social media marketing.
Facebook:
As per the reports of brandwatch, there are 60 million active business pages on facebook at this point of time. That’s a huge number. So how can my business cater a significant amount of reach, engagement and awareness amongst my targeted audience.
Since physical marketing has taken a blow back, it is important for small businesses to market their products on facebook. There are 2.6 billion people who actively use facebook.
Imagine you, shedding lacks for hoarding, in the busiest area of your locality and being just able to reach the local audience. What if I say that you can reach a wider audience at just 1/4th of the budget of your physical marketing? Facebook does this for you.
Facebook is based on interest, not intent. Not every update you send out on your Facebook page should be promotional. Rather, 80% of your updates should be social. Otherwise, users won’t hesitate in clicking the unlike button on your page (it’s just a click away).
Approach your Facebook page from the mindset of building a community. Add value and start conversations with your audience.
It’s best to vary your posts to include different types of content:
Brand story posts
Authority building posts
Lead nurture posts
Personal posts
Instagram:
On Instagram you need attractive images and grab your audience attention there. The focus is not much on content but the aesthetics of your page. Invest in photo editing tools for your content.
Whether it’s Adobe Photoshop or VSCO, your content has to be stellar to grab audience eyes. To avoid being overly promotional but still market your brand, consider branded Instagram hashtags.
Make effective use of free instagram tools. You can use various statistics like impressions, engagement data and can also view the breakdown of your followers like the age group, geography and active hours.
As said earlier, Instagram is more about how you can visually play with the graphics and attractive pictures. You can release small teasers about your product and increase the curiosity amongst the audience about the final launch. This will help you in keeping them glued.
You can also use the sponsored ad features that will help you in increasing the reach and engagement with your audience. This gives brands the ability to target their audience in a whole new way.
Post at the right times and avoid overposting. Post one to two times every day and check out when your followers are most active. Schedule posts to go live during those days and times.
Finally, be sure that you track the right metrics to see how your Instagram marketing efforts are paying off.
Twitter:
Twitter is a great place to have one on one interaction very quickly. Things move very fast at this platform. The first and the foremost thing on twitter is to have a really attractive bio. It has to be short, crisp and an engaging one.
Tweet during peak hours. There are certain hours in a day when you users are more active. Make sure that you are using twitter analytics in the next possible way.
Unlike instagram where hashtags are important, use minimum hashtags on twitter. One of the easiest ways to create more activity on your Twitter page is to create a Twitter poll.
Twitter is one of the best places to increase brand awareness and generate new leads, but things move quicker on the platform than any other social media network.
The average lifespan of one tweet is just a few minutes, and thousands of new tweets are generated every second.
At the core, Digital marketing agencies across the world are helping their clients to increase their online visibility on social media platforms even at a time when the offline world has come to a halt. This helps them to establish their relevance to their target groups and reassure them that they remain dedicated to providing the best quality services and products, even during these difficult times. Most importantly, even as the lock-down is gradually relaxed, it helps companies to not only sell their products but also increase their sales and earn significant profits.
Have a restaurant that serves awesome food? Great! But guess what? That alone won’t bring more people to your doorstep. You need to bring more power to your brand to gain more customers.
Here is the proper guide to make you go from zero to a hundred.
1. Go Social
We are in the era of food porn and social media platforms are buzzing with several pictures of delicacies that make people shed extra money. There are tons of social media platforms out there when it comes to food, Instagram is King, Facebook is Queen and the rest are puns. Having a website for your restaurant business is equivalent to having a food shop serving in every part.
A website opens up opportunities for a much larger market of consumers. The key to going social and gaining profit is posting top-notch food pictures and video clips. If you don’t know where to start, consider hiring a social media expert to give you valuable insight right away.
2. Don’t leave Email and text promotions
If you’ve been gathering info from comment cards or promotional cards, don’t let that list of email addresses rest. There are two ways to grow your email list; by getting customers to fill forms in-person and by getting them to fill forms online.
I would suggest you pay close attention to the latter because the world is moving rapidly towards digital. Offer monthly 2-for-1 deals if people sign up with you or leave their business card. Target the customers back if they revisit, through email and text promotions.
3. Collab
In today’s online-driven environment, ease of use is the king of the game. Many online delivery services streamline the ordering process, and people these days often love taking advantage of such delivery services.
Providing special coupons and everyday deals can be the main attraction for food lovers, one such app is Deal box.
Here are some delivery partner services you should consider:
– Zomato
– Swiggy
– Foodpanda
Also, you can partner with local delivery services to grow more.
4. Tap into the power of Food bloggers/ Influencers
One of the greatest marketing strategies today is grasping on the network of other businesses. As a restaurant owner, you can leverage the network of local food bloggers and influencers by connecting with them and getting them to share content related to your restaurant.
If you are new in the restaurant business, this can be the best way to promote it. You can provide them incentives such as free meals to popularize your brand among their connections.
5. Customer Validation
Reviews play an important part in growing your business. So never miss an opportunity to re-share the customer reviews as it will drive you a new customer.
User-generated content is always a great way to develop personal and intimate engagement with users. Host a photo contest by asking customers to share their favorite meal, and share the entries on a dedicated content page which will leave a personal touch.
6. Paid and Unpaid Advertisement
The key difference between social media management and advertising is that social media management and its strategies for digital marketing for restaurants primarily deal with organic growth.
However, with social media advertising, you will have to set aside a designated budget to run ads on Facebook, Instagram, or another platform. Ads can be of different types but target the most efficient and traditional called Geo-Targeted Ads which will get the most value out of your online marketing efforts by investing right.
Geo-targeting ads help you save money, ensuring that only users in certain cities or within a specific radius see your ads (eliminating non-relevant clicks, which can cost you big ad bucks).
Along with ads, you can run several campaigns related to expanding the views.
7. Show off
Social media marketing is one of the most powerful tools for any business. Social media marketing can put your restaurant in front of thousands of potential customers and can even break you in front of them.
Sharing your delicious dishes and menu can drive more customers as they know what they are paying for. Share beautiful pictures and videos and promote them. Sharing staff details and story will always give a personal touch to customers.
Share your successes and struggles, behind the scenes, workshops and anything else that might interest your customers.
8. Don’t miss out
Never miss out on any opportunity to make customers feel special. Plan festivals, birthday, anniversary coupons so that you be their first choice. Promote or share stalls in exhibitions, events, and promotions going nearby.
This is a lot of tricks and tips to start with. It takes time, organization, planning, patience, exclusive content, and creativity to create a successful marketing strategy. From building the foundation to keep trying different ways to better manage your restaurant, setting up your strategy won’t be a hassle if you follow the steps, tricks and try the resources mentioned above.
